Why Study Global Brand Management?

• Exciting core modules reflect the Digital and Sustainable Transformation of businesses and their significant impact on global brand management. Skill acquisition, development, and awareness in these domains are now seen as fundamental to a successful career in global brand management. Feedback from employers ranging from SMEs to multinationals has emphasised the importance of digital and sustainability as key future work competencies for graduates to possess. 

• Elective modules that reflect key external developments in the world of business and management and requisite skills that employers are seeking. These modules are Digital Transformation, Leadership in Organisations, Financial Management, and International Human Resource Strategies. 

• New capstone stage 2 module: Dissertation by Practice Industry Project (30 ECTS): The dissertation by practice industry project involves an in-depth exploration of a specialised area or issue central to business. Drawing on substantial relevant research, literature, concepts and techniques, learners will seek to combine management theory and practice to address real-world workplace research questions. These supervised research projects will be performed on behalf of and in conjunction with industry. Industry may opt to have learners complete the dissertation externally or on an employed basis, where the learner carries out the project in the workplace itself. 

• All modules have been designed using input from a range of highly respected national and international employers and academics, many of whom are renowned experts in their fields.

 

Course Highlights:

• Vastly experienced teaching faculty of academics and industry experts from the area of global brand management and marketing.  

• Extensive range of contemporary specialist global brand management modules. 

• Opportunities to work on real-life industry research projects both in class and as part of our GBS Research Hub. 

• Small class sizes provide the opportunity to build strong relationships with fellow peers. 

• Choice of an elective from the important areas of Digital Transformation, Human Resources Management, and Leadership.