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SPORT AND EVENT MARKETING
PROGRAM OVERVIEW
This one-year post-grad program is designed to leverage your existing post-secondary education in marketing with a specialization in the area of sports and event management and with functional knowledge to enhance skills in core areas including professional and amateur sports organizations, minor sports associations, private and public sports facilities, not-for-profit groups, telecommunications companies and other sports-related businesses.
PROGRAM DETAILS
Program Code
SMM1
Credential:
Ontario College Graduate Certificate
Duration
45 weeks
Canadian StudentsInternational Students
START DATES
LOCATIONS
AVAILABILITY
Full Time Offerings
2023 September
London
Open
2024 January
London
Open
2022 September
London
Closed
Part Time Offerings
2023 September
Fully Online
Open
2024 January
Fully Online
Open
2023 January
Fully Online
Closed
YOUR LEARNING EXPERIENCE
Sport and Event Marketing is a one-year Ontario College Graduate Certificate program. Upon completion of our sports marketing courses, you’ll:
- Gain real work experience in the sport and event industry during an internship with marketing partners of Fanshawe’s Kinlin School of Business;
- Build long-standing relationships with industry partners towards developing your own personal brand.
- Dive deeper into non-profit event marketing as well as festivals and sporting events;
- Hone your digital marketing skills and further your knowledge in Google Analytics, sponsorship activation and social media circles;
- Grasp key leadership concepts for successful sports management professionals.
Available in a traditional full-time in-class format and part-time online format with a September and January admission.
Program affiliations:
Laptop requirements
Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software. For more information on specific requirements, visit the Laptop Requirements page on the Fanshawe CONNECTED website.
RELATED PROGRAMS
BUSINESS ADMINISTRATION - MARKETING
HONOURS BACHELOR OF COMMERCE (DIGITAL MARKETING)
CUSTOMER RELATIONSHIP MARKETING AND SALES MANAGEMENT
PUBLIC RELATIONS - CORPORATE COMMUNICATIONS
Academic School
Lawrence Kinlin School of Business
Program Coordinator:
Bill Reid, HBA, CHRL
Academic Advisor:
Katie Helmeczy
Pathways
ADMISSION REQUIREMENTS
Ontario College Diploma, Ontario College Advanced Diploma or Degree, or equivalent
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in a related field as judged by the College to be equivalent*
NOTE:
*Applicants may be required to submit a resume and cover letter that includes details of work experience.
SHOWENGLISH LANGUAGE REQUIREMENTS
SHOWRECOMMENDED ACADEMIC PREPARATION
SHOWRECOMMENDED PERSONAL PREPARATION
SHOWAPPLICANT SELECTION CRITERIA
SHOWPOST-ADMISSION REQUIREMENTS
COURSES
| LEVEL 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| MKTG-1093 | Sports, Entertainment & Event Marketing | 3 | ||
| MGMT-5074 | Google Analytics | 3 | ||
| COMP-6051 | Marketing Design | 3 | ||
| COMM-6019 | Advanced Professional Communication | 3 | ||
| MGMT-6153 | Leadership in Sport & Event Marketing | 3 | ||
| MKTG-6015 | Non-Profit & Event Marketing | 4 | ||
TUITION SUMMARY
London
CANADIAN COSTS
$4,537.68
TOTAL COST OF PROGRAM
INTERNATIONAL COSTS
$16,920.04
TOTAL COST OF PROGRAM
*Total program costs are approximate, subject to change and do not include the health and dental plan fee, bus pass fee or program general expenses.
