BUSINESS ADMINISTRATION MARKETING
OVERVIEW
You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years. You develop your marketing skills in a hands-on, experiential learning environment focusing on consumer behaviour, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork and planning. You create value for the marketplace and open doors to ever-increasing marketing management opportunities.
Senior-level courses include marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.
With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self-assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.
Enjoy and be challenged by small class sizes where the majority of your professors are full-time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.
PROGRAM DETAILS
Code0209
Start DateMay, January, September
CredentialOntario College Advanced Diploma
CampusKingston
Program Length3 Years
DeliveryFull-Time
Open for international students
*NOTE - for November, applicants should apply at OCAS as a Business Fundamentals student (K0973OC) and will transition into the Business program area of their choice.
PROGRAM HIGHLIGHTS
- Two marketing placements
- Application of course work for real clients
- Networking with business professionals
- Hands-on experience with Shopify e-commerce platform, Shopify Badges & a live store
- Consumer behaviour and segmentation tools including Environics Analytics PRISM5
- Business to Business and Integrated Marketing Communications simulations
- Small class sizes with committed business and teaching professionals
- Professional Development Competition
- Great Canadian Sales Competition
- Specialized certifications based upon interest and aptitude
- Learning Outcomes
You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.
- Sixth-semester exchange at Limerick Institute of Technology in Ireland.
- Networking & Placement Events
- Field Trips
- Enactus SLC
- Toastmasters
- Young Women's Innovator Conference
Open the door to opportunity and challenge yourself to be the best you. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.
“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator
*NOTE: You can start this program in October and January. Applicants should apply at www.ontariocolleges.ca as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice. Students who start in October or January complete their first year of the program at the end of June or July and then begin second year in September.
PROGRAM OUTLINE
2022-2023
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
REQUIREMENTS
Admission Requirements
Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:
- Grade 12 English at the C or U level
- Grade 11 Math at the C, U or M level
For OSSD equivalency options, see Admission Requirements.
If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older.
PLACEMENT
You enjoy the opportunity to apply what you learn and contribute to an organization during two marketing placements. In second year you participate in placement two days a week over seven weeks for a total of 112 hours. Third year placement allows you to take a deep dive into the working world with a six week placement for a total of 240 hours.
Students enjoy of the benefit of networking with placement prospects who are part of an extensive data base. They typically hone in on a marketing skill they are wanting to develop and then seek out placements who have related work for the all-important win win.
Meet Marketing Students:
Meet the Business Administration - Marketing (Three-year Diploma) students 2019-2020
Meet the Business Marketing (Two-year Diploma) students 2019-2020.
Placement Prospect Information: If you are interested in engaging a marketing student with a placement please complete the Marketing Placement Opportunity Form at: https://pambarmstrong.ca/placement.
Student Placement Facilitator (SPF) Support
In preparation for placement students complete the colleges administrative requirements that include the following:
- 6 training modules
- Student Declaration/Oath of Confidentiality
- Student Covid 19 Waiver
Student Placement Facilitator will notify student of Agency-specific requirements e.g.:
- Immunizations (hospital/LTC)
- CPIC - VULNERABLE SECTOR if required by site
Questions:
website: http://www.placementatslc.ca/
FEES
2022-2023
Canadian Students
Tuition
Program Fees
Ancillary Fees
Total
CAD
$2,721.36
$0.00
$1,452.52
$4,173.88
Fees are estimates only. Tuition is based on two semesters.
International Students
Tuition
Program Fees
Ancillary Fees
Total
CAD
$15,500.00
$0.00
$2,143.85
$17,643.85
Fees are estimates only. Tuition is based on two semesters.
