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ADVERTISING AND MARKETING COMMUNICATIONS (AMC)
OVERVIEW
There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…
This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities!
Our Learning Extends Past the Classroom:
- FUSE Mentorship Program
- Student-run AD agency
- Community client work
- Case competitions
- Career matching
- Greg awards
- Degree completion
- International Exchange options
- Disney internship
Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.
PROGRAM DETAILS
Code0263
Start DateSeptember
CredentialOntario College Diploma
CampusKingston
Program Length2 Years
DeliveryFull-Time
Open for international students
PROGRAM HIGHLIGHTS
You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, and content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems.
We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with a two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across all industries.
Would you like to:
Email a grad of our program or a current student? Sit in on a class? Simply email KPatterson@sl.on.ca with your request. We are here to answer any of your questions.
PROGRAM OUTLINE
2022-2023
Semester 1
Semester 2
Semester 3
Semester 4
REQUIREMENTS
Admission Requirements
Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:
- Grade 12 English at the C or U level
- Grade 11 Math at the C, U or M level
For OSSD equivalency options, see Admission Requirements.
If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older.
FEES
2022-2023
Canadian Students
Tuition
Program Fees
Ancillary Fees
Total
CAD
$4,024.86
$0.00
$1,452.52
$5,477.38
Fees are estimates only. Tuition is based on two semesters.
Tuition fees are subject to change pending confirmation of provincial Ministry Funding rates for 2022-2023.
Canadian Students
Tuition
Program Fees
Ancillary Fees
Total
CAD
$4,024.86
$0.00
$1,452.52
$5,477.38
Fees are estimates only. Tuition is based on two semesters.
Tuition fees are subject to change pending confirmation of provincial Ministry Funding rates for 2022-2023.
KINGSTON
Our Kingston campus has seen significant renovation over the past few years, including a brand new Student Life and Innovation Centre that houses a new gymnasium, fitness centre, pub, and more.
CAREER OPPORTUNITIES
The skills learned are adaptable to any industry and are in high demand. Graduates find employment in diverse areas, including advertising agencies, and on the client side with big brands, corporations, small businesses, and in the not-for-profit sector. Occupations include: Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more..
Companies where our graduates are working at:
- Web Communication Assistant, Office of the Official Secretary to the Governor General of Canada (OSGG).
- Social Media and Marketing Coordinator at Jani-King of Eastern Ontario
- social media coordinator for Blackdog Catering, Kingston's top fine foods brand
- Marketing Coordinator/Designer with Millbrook ReMax Realty
- Marketing Specialist role at Symphony Spa Kingston.
