Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.

Find your career

People come to PR and event management from different backgrounds — from journalism and sociology to fitness and the non-profit sector. In just eight months, you’ll develop skills that will make you an asset in any industry:

• Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms.
• You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager.
• Many jobs offer extensive opportunities for travel.
• Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.
• Average entry-level salaries for Ontario graduates range from $40,000 to $44,999* and vary depending on the sector and location. Many graduates in urban centres earn more than $100,000.

*Source: Employment Profile Provincial Report, Ministry of Colleges and Universities.

Our grads get great jobs

• Manager, Event Coordination, The Lavin Agency (Toronto)
• Senior Media Relations Manager, Toronto FC
• Special Events Coordinator, Brock University Alumni Relations Office
• Marketing Coordinator, Shorelines Casino (Belleville)
• Event Management and Communications Coordinator, Albert College
• Special Events Coordinator, Municipality of Port Hope
• Communications Coordinator, Quinte Conservation (Quinte West)
• Marketing & Communications Officer, Canada Science and Technology Museums Corp. (Ottawa)
• Communications Officer, Smith School of Business, Queen's University

Is it for you?

No matter what kind of background and education you bring to the program, you can build on it for a successful career in PR. Strong candidates for this program possess:

• Excellent communication skills
• Good judgment
• The ability to multitask
• An enthusiasm for motivating others