People with sales and marketing expertise are revenue generators – they make an impact on the bottom line, a talent that’s in demand. Prepare for a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

 

A diploma in Business Sales and Marketing opens doors to a job in virtually any field: 

• Loyalist grads meet the certification standards of the Canadian Professional Sales Association. With two years’ sales experience, graduates can apply for the Certified Sales Professional (CSP) designation.
• You could work in telecommunications, information technology, hospitality, the food and beverage industry, health care, the medical or pharmaceutical industry, engineering, manufacturing, commerce, advertising, event planning, or professional sports and entertainment. 
• There are careers in wholesale, distribution, manufacturing and non-profit organizations. 

 

Our grads get great jobs

• Marketing Assistant, Riocan Management Inc., Tanger Outlets, Ottawa 
• International Sales Manager, Nomis Design 
• Sales Consultant, Ottawa 67’s 
• Sales and Marketing Associate, Anchor Concrete Products 
• Key Accounts Manager, Canarm Ltd. 
• Sales Representative, Atlantic Packaging 
• Inside Sales Associate, Beclawat Manufacturing 
• Manager of Economic Development and Communications, Municipality of Brighton

 

Is it for you?

Successful students in this program: 

• Think creatively. 
• Enjoy working with others in a group. 
• Can manage different projects on the go. 
• Are persuasive communicators.

 

How you'll learn

Experiential learning 

Classroom instruction uses a wide range of dynamic tools and techniques: 

• Learn through case studies and competitive simulations. 
• Create and deliver executive-style presentations. 
• Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued. 
• Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients. 
• Prepare for success with simulated job interviews conducted by managers from the business community. 
• Develop a professional portfolio in any format from a web page to an audio commercial. 
• Get a feel for different industries during six full-day job shadow placements. 
• Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators. 
• Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few. 

 

Outstanding faculty make the difference 

Faculty with extensive sales and marketing experience share their insights based on today’s job realities: 

• Teachers take the time to understand each student’s goals and use their personal network of contacts to help them find a job they’ll love. 
• Faculty have a wide network of contacts with potential employers such as Columbia Sportswear and East Side Mario’s. 
• Local business advisors work with faculty to continually update the program.