Our Video for the Web and Social Media course was developed because videos have become a key component of business, marketing, and content strategies. Videos can be used to help quickly grow a social media audience, build relationships, and communicate a message. Learn how to execute a video idea using the different channels and tools available and how to align a video's execution with business objectives. Study video terminology and technology (cameras, editing software, and file formats) as well as the creative process (storytelling, camera, and editing techniques). Consider how and where videos are viewed online for promotion, education, and fun.