OVERVIEW

Program Overview

The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College's Centre for Business in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma.

FULL DESCRIPTION

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:

• Use the building blocks of a marketing plan to analyze the market, the customers and the competition.
• Describe the purpose and value of effective market research and design.
• Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• speed mentoring events
• Great Canadian Sales Competition
• Ad Week

This Centre for Business program is part of our specialized School of Marketing.

 

Earn Your College Credential from a Business School Accredited by ACBSP

George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation. 

Program KPIs

PROGRAM	YEAR	GRADUATE EMPLOYMENT (%)	GRADUATE SATISFACTION (%)
B120	2019-20	80	60
B120	2020-21	71	58

Your Field Education Options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Classes often incorporate case studies and projects that can involve industry partners.

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

MARKETING ASSOCIATIONS MEMBERSHIP

George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

• Live and online events, with free or reduced member pricing
• Professional development opportunities
• Tools, resources, and guides for members only
• Networking opportunities with thousands of marketers
• Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

• Student volunteer (and networking) opportunities for marquee events
• Members only webinars and podcasts
• Original Canadian digital marketing research
• Globally accepted digital ad standards
• Globally standardized courses, certification, and custom workshops

Program Learning Outcomes

The graduate demonstrates the ability to:

1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
2. Contribute to the development of an integrated marketing communication plan of a product, concept, good and/or service based on an identified market need or target.
3. Contribute to the development of new and/or modified marketing concepts, products, goods and/or services that respond to market needs.
4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good and/or service to respond to an evolving market.
5. Contribute to the development of strategies related to pricing for a product, good and/or service.
6. Analyze the viability of a concept, product, good and/or service in local, national or global markets.
7. Participate in conducting market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Operate within a framework of organizational policies and practices, when conducting business of the organization.