OVERVIEW

Program Overview

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.

FULL DESCRIPTION

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• Conduct primary and secondary market research to provide information needed to make marketing decisions.
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
• Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

George Brown College actively works with industry partners in order to:

• align the curriculum to industry needs
• provide students with hands-on learning through class projects
• offer students field education opportunities
• offer students the opportunity to make industry contacts and build their network

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• speed mentoring event
• Great Canadian Sales Competition
• Ad Week

View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.