Marketing Strategy
Our Marketing Strategy course has been designed to familiarize you with the contemporary marketing theories, practices, and trends used in Canada and around the world. This introductory marketing course focuses on teaching basic marketing theories (the "language" of marketing) as well as marketing strategies and tactics (the "tools" of marketing). Prepare for further study as you develop your awareness and understanding of marketing – both in the role it plays in business and the impact it has on society.
