Marketing Management - Digital Media
Program Information
Be aware of upcoming important dates
The Lambton College Marketing Management - Digital Media, Ontario College Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today's digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals who can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent.
Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Students utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studied, and students will integrate these into various projects. The final term will enhance all learning outcomes through a research or co-operative education work term.
Spring 2023 Delivery Format
For full details about the Spring delivery format of this program, please visit the Academic Delivery Approach page.
This Lambton College program is licensed to and delivered by Cestar College (PDF), a licensed private career college in Toronto, Ontario. Students that are registered at Lambton in Toronto are students of a public college and as such, will receive full credit from Lambton College for all Lambton College courses completed at the Cestar College campus in Toronto. Students who meet program graduation requirements will graduate with a credential from Lambton College. Students may be scheduled to have classes on Saturdays.
Admission Requirements
A university degree or college diploma or advanced diploma in business or a related discipline.
The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.
Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.
English Language Requirements
Applicants must demonstrate language proficiency by submitting one of the following scores:
- IELTS of 6.5
- or -
IELTS of 6.0 + Completion of EAP-3106 (English for Academic Purposes) during first term of study. - TOEFL iBT 79
-or-
TOEFL 70 + Completion of EAP-3106 (English for Academic Purposes) during first term of study. - Passed Lambton Institute of English placement test
Please Note: IELTS is the only proficiency score accepted by the Study Direct Stream (SDS) program. Additional country-specific requirements may also be applicable.
Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.
Not all students will qualify for EAP-3106 in place of the required IELTS or TOEFL test scores.
Technology Requirements
In order to keep pace with the requirements of each and every course in your program, it is mandatory to own a reliable laptop to complete tests and assignments.
Costs
Be aware of upcoming important dates
Tuition Fees
| Term | Amount |
|---|---|
| Term 1 | $8,800.00 |
| Term 2 | $8,100.00 |
| Term 3 | $8,900.00 |
| Term 4 | $0.00 |
| Total | $25,800.00 |
Tuition fees are estimates and are subject to change each academic year. Fees do not include books (unless specifically noted), supplies or living costs.
Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.
Additional Fees
WIL Project Fees
Students that are not successful at securing a co-op or fail to meet the co-op requirements will be required to register in CPL-5559 WIL Project. There is an additional fee for the WIL Project. The WIL Project Fee will be $2,480 for each student, provided they have already paid their subsequent co-op fees of $900 in full in the proceeding three terms.
Important Dates, Deadlines & Late Fees
For additional information on registration dates, deadlines and late fees please refer to Registration Dates and Deadlines.
Textbooks
The anticipated cost for textbooks in this program is approximately $300 - $600 per term. Textbook fees are not included in your tuition fees and are an additional cost that the student can expect to incur.
Student Services
- There is a student services fee included in your tuition.
Medical Insurance
- Medical Insurance Fee - $700 per year provided by guard.me
- Medical Insurance is mandatory for all full-time, part-time, and co-op students of Lambton College. Medical insurance is provided by guard.me - a third-party insurance provider. Full-time, part-time and co-op students of Lambton College are not permitted to opt-out of the medical insurance fee as it is non-cancellable and non-transferable. Guard.me insurance costs are charged on an annual basis.
- The health care insurance is for emergency health care coverage during one's study period and involves only a basic package. Not all medical conditions are covered and prospective students are strongly urged to review the coverage details prior to arriving in Canada. This will allow time to purchase additional coverage before departure, if needed.
Learn more about guard.me emergent and non-emergent health insurance coverage.
