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Bachelor of Arts
SRH University (SRH Hochschule) is a private, state-recognized higher education institution in Germany and part of the SRH Education Group. It offers a range of English-taught bachelor’s and master’s programs designed with an international focus. The university emphasizes practice-oriented learning, global networking and intercultural competence, attracting students from many countries.
Why Study at SRH University (Especially for International Students)
Key advantages:
- English-taught programs — suitable for students without German language skills.
- Flexible study paths — Fast Track and International Experience Tracks.
- Multiple campuses in Germany — including Berlin, Hamburg, Heidelberg, Cologne, Leipzig and Munich.
- International student community — diverse cohort from many countries.
- Career-oriented modules and internships embedded in the curriculum.
Programme Structure & Subjects
The IBA program offers core business and management knowledge and develops global competencies:
Core Modules
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Marketing for the Digital Era
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Human Resources Management
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Financial and Managerial Accounting
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Strategic Management
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Business Information Systems
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International Economics (Micro & Macro)
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Project Work & Case Studies
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Internship & Bachelor Thesis (final semester)
Study Tracks
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Fast Track (6 semesters): Standard study.
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International Experience Track (7 semesters): Includes a semester abroad and additional internship for enhanced global exposure.
Specialisations / Electives
SRH also offers specialisations or variants under the IBA umbrella, such as:
- Digital Business & E-Commerce (focus on digital transformation and e-commerce strategy).
- Healthcare Management (business skills tailored to healthcare organizations).
- International Marketing Management (emphasis on global market strategies).
Career Outcomes & Highlights
Graduates obtain a Bachelor of Arts and can pursue careers in:
- International business management
- Marketing and digital strategy
- Human resources and consulting
- Entrepreneurship and business development
- Global supply chain and operations roles
Some typical positions include Business Analyst, Marketing Coordinator, HR Assistant, Project Manager, etc.
Highlights:
- Real-world internships
- Practical projects and case studies
- Global networking and intercultural learning.
Visa & Residence Permit (International Students)
If you are a non-EU student:
- Apply for a German student visa at the German consulate/embassy in your home country.
- Provide proof of admission, finances, health insurance and accommodation.
- Once in Germany, convert to a student residence permit.
- You are generally allowed 120 full days or 240 part-days of part-time work per year.
Important Notes for Prospective Students
- SRH is a private, tuition-charging institution — budget carefully.
- Many international students specifically choose SRH for English-taught programs without German language prerequisites.
- Student reviews are mixed online — suggestions include contacting alumni, joining program webinars/virtual open days, and asking for detailed syllabi before deciding.
- If long-term stay in Germany is a goal, it’s wise to learn German alongside your course to improve job opportunities. (Not mandatory for the program.)

