SRH University of Applied Sciences is a state-recognised private university in Germany offering a range of English-taught and internationally oriented degrees in business, tech, media, design, health, and more. The university operates multiple campuses (including Berlin and Hamburg) and uses a CORE (Competence Oriented Research and Education) learning model, which emphasizes hands-on projects, teamwork, and real-world application alongside academic theory.

 

Why Study Digital Marketing (B.A.) at SRH University?

Digital marketing skills are among the most sought-after in today’s business world — cutting across industries from tech and startups to global brands. Studying this programme at SRH gives you:

• A solid foundation in business administration combined with digital marketing expertise.
• Practical experience via integrated projects, internships, and optional semesters abroad.
• English-taught classes, ideal for international students.
• Flexible study paths to suit your pace and career plan.
• Career readiness in both business strategy and digital tools.

 

Subjects / Topics & Programme Structure

The curriculum blends business fundamentals with digital marketing expertise:

Core Business Areas

• International Business Administration

• Accounting & Finance

• Business Law

• Investment Management

• Consumer Behaviour

Digital Marketing Focus

• Brand Management

• Online & Social Media Marketing

• Communication & Advertising Psychology

• SEO & Content Strategy

• Market Research & Analytics

• Hands-on Marketing Lab Projects

Practical Experience

• Internships included as part of the curriculum

• Optional semester abroad or international internship on the 7-semester track

 

Disciplines & Specialisations

While the degree centre is business administration, the integrated digital marketing focus exposes you to related disciplines such as:

• Brand strategy

• Digital communication

• Data analytics in marketing

• Consumer insights

• Online advertising and campaign management

 

Programme Highlights

• Combines solid business administration foundation with modern digital marketing skills.
• Offers two flexible tracks — Fast and International Experience.
• Opportunities for international exposure via internships or mobility.
• Projects and lab work integrated to build practical skills.
• English-taught curriculum — suitable for global students.

 

Career Outcomes

Graduates are prepared for a variety of roles in marketing, business, and digital strategy, including:

• Digital Marketing Manager
• Brand Management Specialist
• Product Manager
• Content Strategy Lead
• Market & Consumer Researcher
• Advertising & Communications Specialist
• Business & Marketing Consultant

 

Visa Requirements for International Students

International (non-EU/EEA) students typically need a German student visa (Type D) to study full-time in Germany. Visa requirements commonly include:

• Proof of admission/enrolment
• Evidence of sufficient funds (e.g., blocked account)
• Valid health insurance
• Academic certificates
• Proof of accommodation

 

Latest Updates & Special Notes

• International students are advised to apply early, especially if applying for scholarships or needing a visa.
• The CORE pedagogy at SRH emphasises independent learning, real project work, and teamwork to bridge academics with employability.
• English-taught Bachelor programmes at SRH remain popular with international students seeking a globally relevant business education in Germany.