SRH University of Applied Sciences is a state-recognised private university in Germany with multiple campuses and a strong international focus. It uses the CORE (Competence-Oriented Research & Education) model, which combines academic theory with practical, project-based learning and real-world experience — preparing graduates for global careers. The university attracts students from 140+ countries and offers personalised support, industry projects, internships, and international exchange opportunities.

 

Why Study Global Hospitality Management (B.A.) at SRH University Dresden?

The B.A. in Global Hospitality Management at SRH Dresden is one of the only fully English-taught hospitality bachelor's degrees in Germany. It prepares you for leadership and management roles in the international hotel and hospitality industry, a global sector with strong demand for skilled professionals. You’ll develop both business skills and industry-specific expertise — including hotel operations, marketing, revenue management, event experiences, leadership, and emerging technologies in hospitality.

 

Subjects / Programme Structure

The 7-semester degree combines business fundamentals with hospitality and industry-specific modules, practical experience, and international perspectives:

Example Semester Structure

1st Semester

• Global Hospitality Industries: Brands, Trends & Markets

• International Business Management

• Hospitality Focus by Region (Africa, America, Asia)

• Rooms Division Management

• Language & Culture I

2nd Semester

• International Economics

• Research Methods & Statistics

• Event Experiences Management

• Food & Beverage & Gastronomy Concepts

• Language & Culture II

3rd Semester

• Academic Writing & Presenting

• Marketing & PR

• Accounting & Finance

• Leadership & People Management

• Language & Culture III

4th Semester

• Recreation, Health & Wellness Diversification

• Consumer Behaviour & Quality Management

• Hospitality Technologies (AI, Robotics, XR)

• Hospitality Law & Applied Negotiations

• Financial Management & Planning

5th Semester — Specialisation (Examples)

• Business Optimisation: Sales, Distribution & Revenue Management

• Hospitality Entrepreneurship & Business Planning

• Change & Transformation in Hospitality

• Hotel Projects: Design & Development

• Language & Culture IV

6th Semester — International Internship Semester
(International students are encouraged to complete internships outside their home country)

7th Semester

• Internship II

• Bachelor Colloquium

• Bachelor Thesis

 

Disciplines & Specialisations

Students combine business administration, hospitality operations, technology, and languages. Modules explore:

• Hotel & Resort Operations

• Revenue & Sales Management

• Human Resources & Leadership

• Quality Management

• Event & F&B Management

• Hospitality Law & Digital Hospitality Tech (AI, robotics, extended reality)

• Entrepreneurship & Business Planning

• Multiple foreign languages (English + choice from Spanish, French, Chinese, Arabic, Italian, Russian)

 

Programme Highlights

• English-taught degree — unique in Germany for hospitality.
• Focus on international hotel management with strong practical orientation and 10 months of internship experience, including a long international internship semester.
• Collaborative industry projects with global hotel partners and international partner universities.
• Foreign language modules integrated into the curriculum to boost global employability.
• Opportunity to complete internships abroad and engage with networks such as HotellerieSuisse.

 

Career Outcomes

Graduates are prepared for a wide range of roles in the global hospitality and tourism sector, including:

• Hotel Management & Administration
• Sales, Marketing & Revenue Management
• Human Resource & Guest Relations
• Rooms Division & Hospitality Operations
• Food & Beverage & Event Management
• Hospitality Consulting & Technology Services
• Head Office Roles (Development, Quality, Brand Strategy)

 

Visa Requirements (for International Students)

International (non-EU/EEA) students must obtain a German student visa (Type D) and subsequently a residence permit for study. Typical requirements include:

• Admission letter from SRH University

• Proof of finances (e.g., blocked account)

• Valid health insurance

• Passport/ID

• Proof of accommodation