SRH University is a state-recognized private university in Germany focused on practical, globally oriented education. It offers Bachelor’s, Master’s and MBA programmes taught in English and/or German. The Berlin campus is a major location for international programmes and creative business studies, with students from many countries studying together in an innovative environment.

 

Why Study the Marketing Intelligence MBA in Germany | SRH Berlin

The MBA in Marketing Intelligence at SRH University is designed to give you advanced strategic, analytical and data-driven marketing skills that are highly relevant in today’s global business environment. It combines management fundamentals with a strong focus on market research, consumer insight and data-based decision-making — skills that employers highly value in marketing, consulting, technology and brand-focused roles.

 

Graduates leave equipped to interpret market trends, understand customer behaviour, and develop effective, data-informed marketing strategies that can increase competitive advantage in diverse industries.

 

Subjects / Topics & Programme Content

The MBA is structured to build both core management skills and specialised marketing intelligence expertise:

Module Overview (Example 90 ECTS)

Semester 1

• Fundamentals of Management and Economics

• Organisational Behaviour

• Marketing Fundamentals

• Market Research
   

Semester 2

• Data-Driven Decision-Making

• Marketing Management

• Consumer Behaviour

• Customer Relationship Management

• Scientific Writing

Semester 3

• Strategic Management

• Corporate Social Responsibility & Business Ethics

• Applied Project / Internship

• Master’s Thesis

 

Disciplines & Specialisations

The MBA focuses broadly on:

• Data-Driven Marketing Strategies

• Consumer & Market Analytics

• Strategic Management

• Marketing Research

• CRM & Customer Insights

• Business Ethics & CSR

 

Career Outcomes

Graduates of the MBA in Marketing Intelligence can pursue roles such as:

Common Career Paths

• Marketing Manager / Brand Manager

• Market Research Analyst

• Customer Insights or Consumer Intelligence Specialist

• Digital Marketing or Growth Manager

• Strategy & Marketing Consultant

• CRM or Product Marketing Manager

 

Visa & International Student Requirements

For non-EU/EEA students (e.g., from India):

• Apply for a German student visa (Type D) at your local German Embassy/Consulate before travel
• Provide proof of financial resources (e.g., blocked account ~€11,904/year)
• Show health insurance coverage
• After arrival, apply for a residence permit for study purposes

 

Highlights & Latest Updates

• International MBA taught in English — ideal for global careers.
• Strong emphasis on marketing analytics & data-driven strategy — future-oriented in the digital economy.
• Berlin campus offers creative, dynamic environment and networking opportunities.
• Dual intake (April & October) — flexibility for international applicants.