Business Psychology
What You Learn in B.A. Business Psychology
You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you!
What is Business Psychology? Why should you study it?
Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.
Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.
You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.
If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.
Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.
Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.
Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.
So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.
You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.
Got a chronic travel bug? Experience the global orientation of the Business Psychology program during a semester or internship abroad. Our International Office supports you in planning and connects you with our worldwide partner companies.
You'd rather get started as soon as possible? Then skip the semester or internship abroad.
You choose between:
- the 7-semester version (International Experience Track)
- the 6-semester ver
What Can I Do With a Business Psychology Degree?
A degree in Business Psychology offers a vast number of career opportunities. From market research to contract negotiations to human resources management – every perceivable niche of business management benefits from an organizational psychology perspective.
Business psychologists are at home in both management and consulting. Thanks to your business administration and psychology knowledge, you are in demand on the job market and are prepared for a wide range of positions.
Most of our graduates work successfully in human resources, but your career opportunities are very diverse. Your sound knowledge allows you to choose your career goals and shape your future.
Our Career Service will help you find your dream job and get off to a confident start.
With your degree, the following and other career paths are open to you:
- Management consultant
- Marketing and advertising positions
- Market and behavioural researcher
- Coach
- Expert in the areas of personnel selection, development, or marketing
Fast Track or International Experience Track
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
- International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
- Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
ONLINE INFO SESSIONHow do I apply? | Webinar01.03.2023
Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET
ONLINE INFO SESSIONHow do I apply? | Webinar15.03.2023
Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET
Our requirements
To submit your application, please provide us with the following:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
- Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
- Proof of English language proficiency
- Curriculum vitae
- Copy of your passport/ID
Our English Requirements
Please find our English language requirements here:
- Duolingo 95 Pts
- TOEFL 87 ibt (direkte Aufnahme)
- TOEFL 79 – 86 ibt (mit Zusatzvereinbarung)
- TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
- IELTS (academic) 6,5 on average. Abweichungen dazu regelt die Leitlinie des Language Centers in der jeweils aktuellen Fassung
- CAE (grade A, B, or C)
- CPE (grade A, B or C)
- FCE (grade A, B or C)
- Pearson English Test Academic (PTE-A): 59 Punkte
- Linguaskill: 176 - 184 (CES) - all four skills required
You don't feel prepared yet? More information about the
Your tuition fees
Tuition fees
Citizenship | EU/EEA (incl. Switzerland, Western Balkans, and Ukraine)
- International Experience Track (7 semesters) | EUR 650 / month
- Fast Track (6 semesters) | EUR 750 / month
Citizenship | Non-EU/EEA
- International Experience Track (7 semesters) | EUR 4500 / semester
- Fast Track (6 semesters) | EUR 5100 / semester
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 500 (EU/EEA) / EUR 900 (non-EU/EEA) is to be paid once at the start of the programme.
Funding
Information on financing options & scholarships can be found here.
- sion (Fast Track)