Digital Marketing
Degree in E-commerce, SEO, Social Media, and more
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.
Whether you (or your future client) are an online shop or a SaaS (software-as-a-service) company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialized marketing topics such as brand management, communication, online marketing, and advertising psychology, as well as hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
- 6 Semester / 3-year option (Fast Track)
- 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)
The Digital Marketing Degree That Pays Off
As a holder of a digital marketing degree, your salary exceeds the salary of other specialists in this industry. Even more reason to train for a future career in marketing!
In addition, the solid management foundation will enable you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital marketing manager
- Product manager
- Brand management expert
- Content strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
Fast Track or International Experience Track
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
- International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
- Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
ONLINE INFO SESSIONHow do I apply? | Webinar01.03.2023
Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET
ONLINE INFO SESSIONHow do I apply? | Webinar15.03.2023
Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET
International Experience Track | 7 semesters; Start: October & April
7 SEMESTER210 ECTS
1. Semester30ECTS
1. SEMESTER
- Digital Marketing5
- Principles of International Management5
- Accounting5
- Get ready for tomorrow, today: Creativity and innovations5
- Applied Business Mathematics5
- Languages I (German or Spanish)5
2. Semester30ECTS
3. Semester30ECTS
4. Semester30ECTS
5. Semester30ECTS
6. Semester30ECTS
7. Semester30
Fast Track | 6 semesters; Start: October
6 SEMESTER180 ECTS
1. Semester30ECTS
1. SEMESTER
- Digital Marketing5
- Principles of International Management5
- Accounting5
- Get ready for tomorrow, today: Creativity and innovations5
- Applied Business Mathematics5
- Languages I (German or Spanish)5
2. Semester30ECTS
3. Semester30ECTS
4. Semester30ECTS
5. Semester30ECTS
6. Semester30
Our requirements
To submit your application, please provide us with the following:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
- Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
- Proof of English language proficiency
- Curriculum vitae
- Copy of your passport/ID
Our English requirements
Your tuition fees
Tuition fees
Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)
- International Experience Track (7 semesters) | EUR 650 / month
- Fast Track (6 semesters) | EUR 750 / month
Citizenship | Non-EU/EEA
- International Experience Track (7 semesters) | EUR 4500 / semester
- Fast Track (6 semesters) | EUR 5100 / semester
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 500 (EU/EEA) / EUR 900 (non-EU/EEA) is to be paid once at the start of the programme.
Funding
Information on financing options & scholarships can be found here.
Application process and deadlines
Please find the Application and Late Arrival deadlines here.
We are happy to welcome you to our university. This is our application process:
- You submit your online application via the SRH application portal
- If you meet the admission requirements, we will invite you to a personal/phone interview
- If the interview is successful, you will receive an acceptance letter and the study contract
- You sign the study contract and send it back to us
- You pay the enrolment fee (all students) and – if you are a non-EU/non-EEA student – a EUR 3000 deposit
- You receive your letter of admission
- You take part in our Welcome Week and then you are good to go!
