Certificate in Digital Marketing
Reach the right audience with your message and deliver impressive results with the cutting-edge digital marketing tools and tactics covered in this career-building certificate program.
What you will learn
In the part-time Certificate in Digital Marketing, you will learn how to leverage tools across digital marketing channels to target your organization’s audience for impact and growth. This program will help you:
- Gain skills in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation
- Learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising
- Map out the customer journey to optimize a digital marketing strategy
- Make data-driven decisions across all digital platforms using performance reporting and measurement
Program Benefits
- Curriculum created in collaboration with industry leaders
- Work on an ongoing hands-on web application project that resembles the real-world of digital marketing. View the learner journey map.
- Build a portfolio of real-world projects
- Develop cross-functional skills like problem-solving and emotional intelligence
- Advance through the program with the same peer cohort, allowing you to develop a strong professional network
Part-time Program
Format: Part-Time, blended
Delivery: Online coursework + required live online sessions
Live Session Schedule: 3 weekends total, 1 weekend per course (Sat 9:00 AM – 3:00 PM)
Program Length: 6 months
Term Starts: Fall, Winter, Summer
Intensive Program
Format: Part-time, Blended
Delivery: Online coursework + required live online sessions
Program Length: 11 weeks
Term Starts: Fall, Winter
Introducing Live Online Learning
CSDM2000 Customers and Digital Content
Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.
1 Class
39 Hours
CSDM2010 Digital Channels
Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.
1 Class
49 Hours
CSDM2020 Digital Automation and Analytics
Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.
1 Class
20 Hours
Certificate in Digital Marketing
Summer 2023
May 08-Nov 12, 23
Blended
(Online + Live Online Classes)
$2,307.00
Summer 2023
May 08-Nov 12, 23
Blended
(Online + On Campus Classes)
$2,307.00
Fall 2023
Sep 18, 23-Apr 07, 24
Blended
(Online + Live Online Classes)
$2,307.00
Certificate in Digital Marketing (Intensive)
Winter 2023
Mar 20-Jun 05, 23
Blended Intensive
(Online + Live Online Classes)
$2,307.00
Summer 2023
Jun 05-Aug 20, 23
Blended Intensive
(Online + Live Online Classes)
$2,307.00
Fall 2023
Oct 02-Dec 17, 23
Blended Intensive
(Online + Live Online Classes)
$2,307.00
