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Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master’s in management specialised in international marketing will be able to step into leading positions right away and enable projects, campaigns, and brand success.  
In the Management Master’s in International Marketing, you’ll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies.

You’ll come to understand consumer behavior in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you’ll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.   

Overall, a master's degree in international marketing management will give you a well-rounded knowledge of business and expertise in marketing, turning you into a valuable leader in any company.

Programme Content

The Master of Management in International Marketing has a duration of 24 months, 120 credits, and is structured in 4 semesters.

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

• You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
• Using practice-oriented concepts, you acquire skills in the areas of planning, implementation, and control as well as international market launch and market development strategies.
• You also train soft skills such as communication and intercultural competence in addition to methodological skills.