Want to study business while also delving deeper into marketing?

 

Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you to develop specialist marketing skills alongside a general business degree.

 

Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to marketing and business challenges on a local and international level.

 

Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management or events management, or explore marketing in the fashion business. Whatever mix of subjects you choose, you'll work with marketing industry professionals, academics at the forefront of leading research and a team of creative and dedicated staff in our close-knit Business School.

 

Along the way, you’ll develop the core skills you need to excel in all kinds of businesses – with a specialism in marketing – and start to build a clear picture of exactly where those skills could take you.