Marketing, B.B.A.

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General

(See General Requirements for all Bachelor’s Degrees)

Academic Foundations and Core Curriculum - 42 semester hours

(See Academic Foundations and Core Curriculum - 42 semester hours)

Bachelor of Business Administration (Business and Professional Business Cores)

(see Requirements for the Bachelor of Business Administration)

Courses for Major in Marketing - 30 semester hours

• MKTG 3763 - Professional Selling 3
• MKTG 3823 - Consumer Behavior 3
• MKTG 4143 - Marketing Research 3
• MKTG 4423 - Marketing Analytics in Practice 3
• MKTG 4753 - Marketing Strategy 3

9 hours from:

• BUAD 4993 - International Issues in Business 3
• MKTG 3743 - Digital and Social Media Marketing 3
• MKTG 4203 - Promotion Management 3
• MKTG 4223 - Retailing 3
• MKTG 4403 - Advanced Digital Marketing 3
• MKTG 4413 - Predictive Marketing Analysis 3
• MKTG 4423 - Marketing Analytics in Practice 3
• MKTG 4643 - International Marketing 3
• MKTG 4553 - Independent Study in Marketing 3 semester hours
• MKTG 4663 - Special Topics in Marketing 3
• MKTG 4723 - Services Marketing 3
• MKTG 4891 - Internship in Marketing 1
• MKTG 4892 - Internship in Marketing 2
• MKTG 4893 - Internship in Marketing 3
• MGMT 3783 - Entrepreneurship and Management of Small Enterprises 3
• MIS 3203 - Electronic Commerce 3

Advanced Course from the Dillard College of Business Administration - 3 hours

Three hours from any advanced course from the Dillard College of Business Administration.

Advanced Course in any Other College - 3 hours

Three hours from any advanced course in any other college.

Approved Electives

Electives approved by student’s advisor to bring total to 120 semester hours.  Developmental courses and EXPH activity courses cannot be counted as electives.