MS in Marketing

 

AT A GLANCE

    Credit hours: 30

    Full-time, part-time

    Online and evening class options

    Start terms: fall, spring, summer

    GMAT/GRE optional

 

 

Conquer the digital frontier and triumph in the marketing revolution

Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.

Program Features

 

“I didn’t have the resources to quit my job and go to school full time. CU Denver gave me the opportunity to continue working while advancing my career.” 
–? Jennifer Leitsch '08
Director of Corporate Responsibility
CBRE

 

A flexible program that can be tailored to your interests, we offer more specialization options than any other MS Marketing program in Colorado. Our seven specializations reflect the following trends in today’s digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.

Compared to a traditional MBA program, the in-depth MS Marketing program hones your marketing skills in topics such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. You will engage with other students who are driven professionals, most of whom have significant experience in marketing. You will interact with faculty, business partners, and students who challenge one another with the scientific, practical, and creative dimensions of marketing management. 

Marketing software applications bring marketing to life in the classroom and give you training in the technical skills necessary to be successful as a marketer. Our program utilizes the folowing software:

 

•  Google Analytics
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•  WordPress Analytics
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•  Marketing Engineering by DecisionPro
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•  Markstrat
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•  Mimic Pro Simulation by Stukent
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•  SPSS/SAS
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•  Qualtrics
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•  Microsoft Excel

 

Evening and online class options allow you to continue working or pick up a full-time internship to apply your knowledge. Because of our location and flexibility, this program attracts working professionals, so your peers will bring their expertise into classroom discussions.

You'll have full access to our Business Career Center team for life. With over 10 years of recruiting and advising experience, they'll help you navigate your way through the corporate recruiting process. Our connections to over 300 business partners provide exclusive opportunities to network with industry leaders. Their services include:

 

•  Career workshops – perfect your resume, LinkedIn profile, and job search process
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•  Individual appointments – explore what your personal career path looks like, review your resume, or schedule a mock interview
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•  Career events – hone your networking skills and meet hiring managers from top companies
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•  Job announcements – monthly emails with the latest job and internship opportunities specific to your degree

 

CurriculumSpecializationsCareers and Learning OutcomesTuition and ScholarshipsDual DegreeHow to ApplyApplication Deadlines