The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you'll gain valuable experience in this cutting-edge sector.

 

Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis.

 

Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses.

 

Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.

 

Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing.

 

Learn to think analytically, too, and you'll have a far better grasp of what does and doesn't work.

 

Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments.

 

Google, Hootsuite, Facebook, LinkedIn, and the Certified Internet Marketer (CIM) all offer certificates that map directly to what students learn in the classroom.

 

Embrace this course focused on the creative and communication aspects of this vibrant, engaging aspect of business.