Marketing is the powerhouse behind any organisation’s success, whether it’s large or small, public, private or a charity, learn how to adopt a professional marketer's mindset, and discover how to plan, develop, and lead successful marketing strategies and campaigns on our CIM award winning degree.

 

Immerse yourself in the core principles of marketing while crucially, learning about the exciting impact that technology is having as you get to grips with the latest digital tools for the modern marketer. 

A career in Marketing offers many opportunities. Our programme is carefully designed to let you choose modules that appeal to you, discover where your interests lie and what you truly love, whether it’s enhancing your written, analytical or creative marketing skills.

Understand how markets can be segmented and how to target your audiences. Develop the skills to help you create and deliver effective communications that engage and persuade, including content creation, social media and social influence, digital venture creation, branding and building a communications strategy.

You’ll finish with a firm grasp of what successful marketing looks like and an awareness of where your strengths lie across this varied and exciting business profession.

You’ll be introduced to the latest practitioner platforms, digital tools and insights from organisations like Google, Hootsuite, Facebook and LinkedIn.

A flexible course, the first year is the same as BA (Hons) Advertising & Digital Marketing, so if you discover a creative flair, you may choose to swap from your second year and focus on this much in demand specialism.