BSBA in Marketing

AT A GLANCE

    Credit hours: 120

    Full-time, part-time, most classes have online options

    Start terms: fall, spring, summer

Learn with purpose

Break through the noise with your message. Learn how to talk to the right people at the right time to help companies reach and keep customers. With an analytical component added throughout your coursework, you’ll also learn how to track progress and evaluate campaigns for their success. This degree dives deep into topics such as branding, promotion, research, and strategy.

Program Features

Our undergraduate students are motivated individuals who chose CU Denver to turn their passion into a career they love. Our program supports that mission by incorporating applied coursework into our classes. Distinguishing features of our program include:

• Learn by doing – a required experiential learning component as a part of your degree
• Well-rounded education – build a foundation in liberal arts classes before honing in on your business education
• Access to business leaders – close proximity and close ties to businesses make it easy for executives to visit our classrooms and career events

You’ll be surrounded by people who are finding their passion and making something of themselves. Our location and flexible schedule allow you to take advantage of the hundreds of businesses in downtown Denver through internships and class projects. With over 300 business partnerships tied to the Business School, you’ll graduate ready and confident to enter the workforce at the job of your dreams.

Curriculum

 

Information Systems Specialization

As traditional media continues to struggle, companies are moving into the digital space. With that movement, things like database quality and search engine placement can make or break companies’ marketing campaigns. Adding an information systems specialization to your degree with three additional classes gives you that added edge over other marketing applicants. With this specialization, you’ll learn how to harness the power of technology to stay one step ahead of your competitors.

The bachelor of science in business administration curriculum consists of 120 hours comprised of business classes and liberal arts classes to give you a well-rounded education.

CU Denver core (34 hours)

You’ll be educated in English, math, behavioral and social science, humanities, international perspectives, and cultural diversity.

General non-business courses (12 hours)

These courses are taken outside of the Business School, but support a stronger awareness of disciplines relevant to business studies. Course topics include:

 

• Professional speaking
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• Microeconomics
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• Business writing
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• Experiential learning

 

 

Completing an internship in risk management or insurance, fulfilled by RISK 3949, is a requirement for the completing the degree. The RMI Program will assist you in finding a qualifying internship.

Business core (36 hours)

 

Real-world experience

Apply your education directly to a problem facing business today. Choose between an internship, a project-based course, or study abroad for your experiential learning experience.

Your business classes will take you through the hard and soft skills necessary to succeed in business. You will also gain an international perspective of business through the required international course. Course topics include:

 

• Career and professional development
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• Business statistics
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• Business problem solving
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• Managerial accounting
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• Business law and ethics
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• Operations management
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• Marketing
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• Business policy and strategy management
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• Managing of individuals and teams

 

Major classes

Your marketing coursework dives deep into topics such as branding, promotion, research, and strategy. Course topics include:

• Buyer behavior
• Internet marketing
• Sports marketing
• Advertising
• Customer relationship management

Electives and/or foreign language proficiency

Foreign language courses may be satified if you’ve taken a certain number of classes in high school. These electives give you the freedom to dive deeper into topics or courses that interest you.