BSBA in Marketing
BSBA in Marketing
AT A GLANCE
Credit hours: 120
Full-time, part-time, most classes have online options
Start terms: fall, spring, summer
Learn with purpose
Break through the noise with your message. Learn how to talk to the right people at the right time to help companies reach and keep customers. With an analytical component added throughout your coursework, you’ll also learn how to track progress and evaluate campaigns for their success. This degree dives deep into topics such as branding, promotion, research, and strategy.
places us in the top 5% worldwide
of all new CU Denver freshman
identify as students of color
+
Classes offered on-campus and online
Real-world experience required as a part of your degree
Our undergraduate students are motivated individuals who chose CU Denver to turn their passion into a career they love. Our program supports that mission by incorporating applied coursework into our classes. Distinguishing features of our program include:
- Learn by doing – a required experiential learning component as a part of your degree
- Well-rounded education – build a foundation in liberal arts classes before honing in on your business education
- Access to business leaders – close proximity and close ties to businesses make it easy for executives to visit our classrooms and career events
You’ll be surrounded by people who are finding their passion and making something of themselves. Our location and flexible schedule allow you to take advantage of the hundreds of businesses in downtown Denver through internships and class projects. With over 300 business partnerships tied to the Business School, you’ll graduate ready and confident to enter the workforce at the job of your dreams.
CurriculumBachelor and Master of Science (4+1) ProgramCareers and Learning OutcomesTuition and ScholarshipsDouble Major and CertificatesHow to ApplyApplication Deadlines
See yourself at CU Denver
Follow your passion
No matter your background, you’ll have access to a career and professional development course as a Business School student. Through this course, you’ll be introduced to all of the resources available to you as a student including:
- Career events
- Student organizations
- Resume and personal branding training
- Career planning
Find your people
Our students bring their passions outside of the classroom. We offer a number of clubs that give you an opportunity to build your resume and relationships with your peers at the same time.
- Beta Gamma Sigma
- Business Student Ambassador Committee
- Student Center for the Public Trust
- Marketing Club
- Sports and Entertainment Club
See your future
“I chose CU Denver and the Business school specifically because the students here really care about learning and preparing themselves for successful careers. This experience has created such a dynamic learning environment for me; there’s so much to the professional world that we don’t learn about in school.”
—Alexis Weldon, current student
Video Spotlight: Ariana Nikmanesh, BSBA Marketing
- Why CU Denver
- Being in The Heart of Denver
- Business Career Connections
- Getting Involved in the Community
- Kakehashi Project
- National Millenial Community
- Denver Women's Commission
- A Business Development Representative at Oracle
- Long Term Goals
- Advice for Students
Major in what matters
A career team dedicated to you
In the heart of downtown Denver, you have easy access to hundreds of employers. Our career team has developed close relationships with quality employers and regularly brings them in for career fairs and panel events. It’s no surprise that employers have told us they prefer CU Denver students, because they know how motivated our students are to succeed.
Take the first step of many towards your future career. Our career team offers a number of services that help you:
- Gain confidence to interview and network with employers
- Find opportunities to land an internship or job of your dreams
- Create your personal brand—online and in-person
- Introduce you to business etiquette and corporate culture
