This Masters level course in journalism and communications practice has a strong visual theme, designed for both the journalism and wider communications sectors. The curriculum will allow you to focus on mastering a broad suite of technical and practical (and most often visual) communication skills, such as smartphone/mobile journalism and content creation, video, audio, stills, pages, graphics, news/feature writing and scripting, and media law. In addition, the PR element of the course includes topics such as the theory and practice of  corporate and institutional reputation management, and the communications toolkit roles and elements such as lobbying, campaigns, content marketing, events, SEO and evaluation. Opportunities for work-based learning are integrated, and at the heart of the course, our students have the opportunity of working with industry partners.

 

The course recognises that content is king when it comes to communications and offers a practical and theoretical approach to understanding the way the digital age has impacted on the business of communications and journalism. It has the key Reithian principles of 'inform, educate and entertain' at its core. It encourages an understanding and practical application of the production and circulation of information in the digital era and seeks to build critical competencies while recognising that the way we live, work, and communicate has been reconfigured in recent years.