MARKETING, BS
Department of Marketing, Industrial Distribution, and Economics
On This Page
Major in Marketing
The objective of the major in marketing is to prepare students for a wide range of marketing positions in both business and not-for-profit organizations and to place our graduates in rewarding and productive careers. Graduates find career opportunities in marketing management, marketing research, supply chain management, professional sales, purchasing, promotion, and advertising. The major is an excellent foundation for graduate work in marketing, Law School or an M.B.A. degree. Students must concentrate in an area of marketing through elective courses offered by the MIDE and MISQ departments. Concentrations include Marketing Management, Retail Marketing Management, Digital Marketing and Marketing Analytics.
Students must earn at least a grade of C in all stated prerequisite courses for the marketing requirements. A 2.0 GPA for all courses applied to the major is also required. At least 15 hours of the major courses must be taken at UAB.
Concentration in Marketing Management
| Requirements | Hours | |
|---|---|---|
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or BUS 102 | Business Foundations | |
| BUS 110 | Essentials of Financial Literacy | 3 |
| LS 246 | Legal Environment of Business | 3 |
| QM 214 | Quantitative Analysis I | 3 |
| QM 215 | Quantitative Analysis II | 3 |
| Upper Level Business Requirements | ||
| BUS 305 | Professional Development for Today's Workplace | 1 |
| BUS 350 | Business Communications | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior | 3 |
| MG 403 | Operations Management | 3 |
| MK 303 | Basic Marketing | 3 |
| MK 450 | Strategic Marketing 2 | 3 |
| or BUS 495 | Business Honors Seminar, I | |
| International Business 3 | 3 | |
| Experiential Learning 4 | ||
| Marketing Major Courses | ||
| DB 320 | Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 405 | Marketing Analytics | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Marketing Management Concentration | ||
| MK 436 | Digital Marketing Analytics | 3 |
| or DB 400 | Analytics in Distribution | |
| MK 401 | Social Media in Marketing | 3 |
| or MK 418 | Digital Marketing | |
| Two Marketing Electives 5 | 6 | |
| General Electives | 9 | |
| Total Hours | 120 | |
| 2 |
Business Honors students take BUS 495. |
| 3 |
International Business courses include: EC 407, FN 412, MG 415, MK 416, AC 440, IB 320, IB 439 and IB 495. |
| 4 |
All business majors are required to participate in experiential education. This requirement may carry 0-3 credit hours. This requirement may be met by satisfactory completion of one of the following courses or other course/project approved by your Program: AC 464, AC 474, BUS 496, DB 495, EC 460, ENT 426, ENT 445, FN 460, IB 495, IS 464, MG 445, MK 425, MK 445. A description of options to satisfy this degree requirement my be accessed here: http://www.uab.edu/business/home/degrees-certificates/undergraduate/experiential-learning-requirement. Please see your advisor for specific requirements for your major. |
| 5 |
Marketing electives must be 300- or 400-level courses. ENT 421 may be counted as MK elective. |
Concentration in Retail Marketing Management
| Requirements | Hours | |
|---|---|---|
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or BUS 102 | Business Foundations | |
| BUS 110 | Essentials of Financial Literacy | 3 |
| LS 246 | Legal Environment of Business | 3 |
| QM 214 | Quantitative Analysis I | 3 |
| QM 215 | Quantitative Analysis II | 3 |
| Upper Level Business Requirements | ||
| BUS 305 | Professional Development for Today's Workplace | 1 |
| BUS 350 | Business Communications | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior | 3 |
| MG 403 | Operations Management | 3 |
| MK 303 | Basic Marketing | 3 |
| MK 450 | Strategic Marketing 2 | 3 |
| or BUS 495 | Business Honors Seminar, I | |
| International Business 3 | 3 | |
| Experiential Learning 4 | ||
| Marketing Major Courses | ||
| DB 320 | Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 405 | Marketing Analytics | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Retail Marketing Management Concentration | ||
| MK 312 | Retail Marketing | 3 |
| MK 420 | Sales Management | 3 |
| DB 430 | Distribution Operations | 3 |
| One MK elective at the 300 level or above | 3 | |
| General Electives | 9 | |
| Total Hours | 120 | |
| 2 |
Business Honors students take BUS 495. |
| 3 |
International Business courses include:EC 407, FN 412, MG 415, MK 416, AC 440, IB 320,IB 439 and IB 495. |
| 4 |
All business majors are required to participate in experiential education. This requirement may carry 0-3 credit hours. This requirement may be met by satisfactory completion of one of the following courses or other course/project approved by your program: AC 464, AC 474, BUS 496,DB 495, EC 460, ENT 426, ENT 445, FN 460, IB 495,MG 445,MK 425,MK 445. Please see your advisor for specific requirements for your major. |
Concentration in Marketing Analytics
| Requirements | Hours | |
|---|---|---|
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or BUS 102 | Business Foundations | |
| BUS 110 | Essentials of Financial Literacy | 3 |
| LS 246 | Legal Environment of Business | 3 |
| QM 214 | Quantitative Analysis I | 3 |
| QM 215 | Quantitative Analysis II | 3 |
| Upper Level Business Requirements | ||
| BUS 305 | Professional Development for Today's Workplace | 1 |
| BUS 350 | Business Communications | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior | 3 |
| MG 403 | Operations Management | 3 |
| MK 303 | Basic Marketing | 3 |
| MK 450 | Strategic Marketing 2 | 3 |
| or BUS 495 | Business Honors Seminar, I | |
| International Business 3 | 3 | |
| Experiential Learning 4 | ||
| Marketing Major Courses | ||
| DB 320 | Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 405 | Marketing Analytics | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Marketing Analytics | ||
| MK 408 | Marketing Research | 3 |
| MK 436 | Digital Marketing Analytics | 3 |
| DB 400 | Analytics in Distribution | 3 |
| Marketing Elective 5 | 3 | |
| General Electives | 9 | |
| Total Hours | 120 | |
| 2 |
Business Honors students take BUS 495. |
| 3 |
International Business courses include: EC 407, FN 412, MG 415, MK 416,AC 440,IB 320,IB 439 and IB 495. |
| 4 |
All business majors are required to participate in experiential education. This requirement may carry 0-3 credit hours. This requirement may be met by satisfactory completion of one of the following courses or other course/project approved by your Program: AC 464, AC 474, BUS 496, DB 495, EC 460, ENT 426, ENT 445, FN 460, IB 495, IS 464, MG 445, MK 425, MK 445. A description of options to satisfy this degree requirement my be accessed here: http://www.uab.edu/business/home/degrees-certificates/undergraduate/experiential-learning-requirement. Please see your advisor for specific requirements for your major. |
| 5 |
Marketing electives must be 300- or 400-level courses. ENT 421 may be counted as MK elective. |
Concentration in Digital Marketing
| Requirements | Hours | |
|---|---|---|
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or BUS 102 | Business Foundations | |
| BUS 110 | Essentials of Financial Literacy | 3 |
| LS 246 | Legal Environment of Business | 3 |
| QM 214 | Quantitative Analysis I | 3 |
| QM 215 | Quantitative Analysis II | 3 |
| Upper Level Business Requirements | ||
| BUS 305 | Professional Development for Today's Workplace | 1 |
| BUS 350 | Business Communications | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| MG 403 | Operations Management | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior | 3 |
| MK 303 | Basic Marketing | 3 |
| MK 450 | Strategic Marketing | 3 |
| or BUS 495 | Business Honors Seminar, I | |
| International Business 2 | 3 | |
| Experiential Learning 3 | ||
| Major Courses | ||
| DB 320 | Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 405 | Marketing Analytics | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Concentration Courses | ||
| MK 401 | Social Media in Marketing | 3 |
| MK 418 | Digital Marketing | 3 |
| MK 436 | Digital Marketing Analytics | 3 |
| MK or IS Elective (IS 416, IS 417, or IS 418) 4 | 3 | |
| General Electives | 9 | |
| Total Hours | 120 | |
| 2 |
International Business courses include: EC 407, FN 412, MG 415, MK 416, AC 440, IB 320, IB 439, and IB 495. |
| 3 |
All business majors are required to participate in experiential education. This requirement may carry 0-3 credit hours. This requirement may be met by satisfactory completion of one of the following courses or other course/project approved by your program: AC 464,AC 474, BUS 496, DB 495, EC 460, ENT 426, ENT 445, FN 460, IB 495, MG 445, MK 425,MK 445 Please see your advisor for specific requirements for your major. |
| 4 |
MK elective must be 300- or 400-level course. ENT 421 may be counted as MK elective. |
Bachelor of Science with a Major in Industrial Distribution
The Charles & Patsy Collat Industrial Distribution Program is one of a small number of such programs in the world that prepares graduates for technical sales, operations, logistics, marketing and purchasing positions specifically for industrial, technical and medical firms. This challenging and engaging program provides two highly focused tracks from which students choose between as an area of concentration: Industrial Distribution or Medical Equipment and Supplies Distribution. These concentrations allow students the opportunity to gain specialized knowledge unique to each of these industries.
Major in Industrial Distribution
| Requirements | Hours | |
|---|---|---|
| Grade and GPA Requirement | ||
|
Students must maintain an overall 2.0 GPA, a 2.0 GPA in all attempted Business courses, and an overall 2.0 GPA in all major courses. |
||
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or BUS 102 | Business Foundations | |
| BUS 110 | Essentials of Financial Literacy | 3 |
| LS 246 | Legal Environment of Business | 3 |
| QM 214 | Quantitative Analysis I | 3 |
| QM 215 | Quantitative Analysis II | 3 |
| Upper Level Business Requirements | ||
| BUS 305 | Professional Development for Today's Workplace | 1 |
| BUS 350 | Business Communications | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior | 3 |
| MK 303 | Basic Marketing | 3 |
| BUS 450 | Strategic Management Capstone Experience 2 | 3 |
| or BUS 495 | Business Honors Seminar, I | |
| International Business 3 | 3 | |
| ID Major Business Course Requirements | ||
| MK 330 | Professional Selling | 3 |
| DB 320 | Distribution Management | 3 |
| DB 400 | Analytics in Distribution | 3 |
| DB 410 | Creative Solutions in Distribution | 3 |
| DB 430 | Distribution Operations | 3 |
| DB 435 | Distribution Policies and Quality Issues | 3 |
| DB 495 | Distribution Directed Studies Practicum 4 | 3 |
| ID Major Engineering Course Requirements | ||
| Choose Two From The Following: | 6 | |
| Overview of Mechanical Components | ||
| Fundamentals of Electrical Engineering | ||
| Introduction to Materials | ||
| General Electives | 9 | |
| Total Hours | 120 | |
| 2 |
Business Honors students take BUS 495. |
| 3 |
International Business courses include: EC 407, FN 412,MG 415, MK 416, AC 440, IB 320, IB 439, IB 495. |
| 4 |
Satisfies experiential education requirement. |
The Industrial Distribution concentration provides students with a comprehensive understanding of issues and solutions facing suppliers, distributors, and customers as they move technical products and provide services through supply chain networks. Preparing students for careers with manufacturers or distributors in a technical industry, graduates are prepared to work in positions such as sales, operations, or purchasing for companies that manufacture technical equipment or for companies that distribute these products. While enrolled in the ID Program, students receive instruction and mentoring from faculty in the Collat School of Business as well as from faculty in the School of Engineering. An internship is a required component of the ID Program which enables students to receive direct training and exposure to the field in which they are preparing to work.
Major in Industrial Distribution with Concentration in Medical Equipment and Supplies Distribution
The Medical Equipment & Supplies Program integrates specially tailored health care coursework with the Distribution curriculum to prepare graduates for careers in the medical equipment and supplies industry. Emphasis is placed on the structure of the health care industry, medical terminology and medical and health care industry purchasing systems. A unique feature of the Program is the experiential learning opportunities that are designed to give students specific knowledge of the fast growing medical equipment and supplies industry. Medical Distribution students, for example, have opportunities to experience the operating room theater during surgery and witness first-hand the duties and responsibilities of the medical supplier in achieving successful patient outcomes. In combination, the program provides students with the skills necessary for success in a variety of positions in our country's medical supply chain. Graduates have been hired by the top medical manufacturers and distributors in positions such as operations, technical sales, purchasing, and inventory management, among others. In addition, many students have been accepted to medical school, physician's assistant school, and other clinical graduate programs upon graduation from this major.
| Requirements | Hours | |
|---|---|---|
| Grade and GPA Requirement: Students must maintain an overall 2.0 GPA, a 2.0 GPA in all attempted Business courses, and an overall 2.0 GPA in all major courses. | ||
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or BUS 102 | Business Foundations | |
| BUS 110 | Essentials of Financial Literacy | 3 |
| LS 246 | Legal Environment of Business | 3 |
| QM 214 | Quantitative Analysis I | 3 |
| QM 215 | Quantitative Analysis II | 3 |
| Upper Level Business Requirements | ||
| BUS 305 | Professional Development for Today's Workplace | 1 |
| BUS 350 | Business Communications | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior | 3 |
| MK 303 | Basic Marketing | 3 |
| BUS 450 | Strategic Management Capstone Experience 2 | 3 |
| or BUS 495 | Business Honors Seminar, I | |
| International Business 3 | 3 | |
| ID Major Requirements | ||
| DB 320 | Distribution Management | 3 |
| DB 400 | Analytics in Distribution | 3 |
| DB 430 | Distribution Operations | 3 |
| DB 435 | Distribution Policies and Quality Issues | 3 |
| DB 495 | Distribution Directed Studies Practicum | 3 |
| MK 330 | Professional Selling | 3 |
| Medical Equipment Supplies Distribution Concentration Courses | 9 | |
| Select Three From The Following: 5 | ||
| Human Anatomy and Human Anatomy Laboratory (Cannot be used in Core Area III) 4 |
||
| Creative Solutions in Distribution | ||
| Medical Terminology for Health Professionals | ||
| Health Care Economics | ||
| Entrepreneurial New Product and Service Development | ||
| Practicum in Commercialization | ||
| Health Care Systems | ||
| Health Care Marketing | ||
| General Electives | 9 | |
| Total Hours | 120 | |
| 2 |
Business Honors students take BUS 495. |
| 3 |
International Business courses include:EC 407, FN 412,MG 415, MK 416, AC 440, IB 320, IB 439, IB 495. |
| 4 |
Additional course options are available upon the recommendation and approval of the ID Program Manager and Director. |
| 5 |
If BY 115 and the accompanying lab are chosen, fewer General Elective hours will be required. |
Major in Economics
The major in economics is designed to provide students with a solid grounding in economic analysis and decision making. These skills allow students to follow many career paths in business and government. Also, this major provides excellent training for students planning to pursue graduate work in economics, law, or business. Economics majors should select a concentration in Economic Analysis and Policy, Mathematical Economics, or Philosophy, Politics and Economics as a major.
Concentration in Economic Analysis & Policy
This concentration is suited for students who desire an understanding of the functions of the economy at the micro and macro levels. The analytical skills acquired provide excellent preparation for a variety of careers in industry and government, as well as graduate studies in law or public policy.
Students must earn a minimum grade of C in all stated prerequisite courses for any economics major concentration. A 2.0 GPA in all courses applied to the major is also required. At least 15 hours of these courses must be taken at UAB. The university’s course forgiveness policy may be applied to either economics major concentration.
| Requirements | Hours | |
|---|---|---|
| Core Curriculum | 41 | |
| Lower Level Business Requirements | ||
| AC 200 | Principles of Accounting I | 3 |
| AC 201 | Principles of Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| or | ||
