Why choose Herts?

• Industry Connections: you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
• Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boos your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
• Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.

 

Professional Accreditations

You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers. 

 

CIM qualifications can be gained alongside student memberships. 

 

About the course

This MSc Strategic Marketing with Digital Media Management (Experiential Learning) is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.??? 

 

The programme offers three award routes that you can choose to study:? 

• One-year full-time MSc Strategic Marketing with Digital Media Management

• Two year full-time MSc Strategic Marketing with Digital Media Management with Placement Year

• Two year MSc Strategic Marketing with Digital Media Management (Experiential Learning).

 

The two-year full-time MSc Strategic Marketing with Digital Media Management welcomes you for a September entry only.? 

 

The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.? You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.??? 

 

You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. 

 

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.? 

 

Who is the course for?? 

This MSc Strategic Marketing with Digital Media Management (Experiential Learning) has been designed for:?? 

• graduates who have an undergraduate degree in marketing and want to specialize further while focused on digital media management 

• graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on digital media management. 

• marketing professionals who want to specialize even further within the discipline of digital media management 

 

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.