Cities, regions, and countries have, in the post-pandemic era, significantly ramped up their capacity in marketing, communications, branding, tourism, economic development and resident engagement. As cities cope with increased migration, climate action mitigation and sustainability goals, shifting work patterns, and increased tourism competition, the need for trained personnel who understand the nuances of place branding strategies and implementation is growing exponentially.

This wide-ranging course will be led by a team of academics with industry experience working in cities and countries in North America, Europe, Africa and the UK. Embedded in the degree will be access to world-leading professionals and firms, agencies, government bodies, DMOs and people working in the field from all over the world. It will encompass four core modules and a major project. There will be an opportunity to work towards a real-world client problem or brief for credit.

 

Graduates of this course will gain a Masters of Arts in a discipline that offers diverse employability prospects, while professionals seeking further academic training will learn transferable skills ideal for further career development, while also deepening awareness and understanding of the pressing issues facing cities, regions, countries and even neighbourhoods today.

 

Why study Place Branding MA at Middlesex University?

With innovative collaborations with major industry partners, this degree ensures that students gain access to the leading insights, techniques, frameworks and client case studies available internationally. Channels for internships, work placements and working in local communities offer pathways to employability in this expanding field.

 

Who Should Apply?
Graduates in related disciplines such as marketing, advertising, public relations, branding, communications, tourism, hospitality, geography, sociology, history, public administration, planning. You are welcome to apply if you do not have a formal qualification but have extensive relevant experience. This includes professionals working in tourism, culture, marketing or economic development.