The programme is for those seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role. The degree adopts a unique "practice" based perspective on the topic, focusing on applying theory to everyday marketing activities. It prepares you for an industry career with a strong emphasis on employability. The extended course is perfect if you want a degree in marketing, but you don't meet the standard entry requirements. 

 

You will cover key subjects like:

• economics
• accounting
• consumer behaviour
• digital marketing, and
• social media marketing.