MARKETING MINOR

The Marketing minor is recommended for business and non-business students who want to consider sales and marketing careers, or want to complement their major area of study. A total of 18 credit hours are necessary to fulfill the minor requirements. Business students will need only 15 credit hours beyond the BBA core. For more information, contact businessadvising@csuohio.edu.

Marketing Minor Requirements

Required Course (1 Course, 3 Credit Hours)

• MKT 301 Fundamentals of Marketing

Elective Courses (Choose 5 Courses, 15 Credit Hours from below)

• MKT 321 International Business OR INB 301 Introduction to International Business
• MKT 350 Principles of Personal Selling
• MKT 411 Retail Strategy and Marketing
• MKT 420 Consumer Behavior
• MKT 431 Marketing Research
• MKT 440 Field Experience Abroad
• MKT 441 Integrated Marketing Communications
• MKT 452 Business-To-Business Marketing
• MKT 454 Online Marketing Strategies
• MKT 456 Customer Relationship Management
• MKT 457 Social Media and Mobile Marketing
• MKT 461 Global Marketing Strategy
• INB 491 International Study Tour
• MKT 493 Current Topics
• MKT 496 Independent Study