Why choose this course?

This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations.

 

Over the course of the programme, you will learn to:

• Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients from a multitude of different educational or cultural backgrounds.
• Understand value and competitive advantage.
• Use the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.
• Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.
• Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career.