Public Relations/Advertising / Bachelor of Arts

Total Credit Hours: 128
Major Credit Hours: 48

The Bachelor of Arts degree in Public Relations/Advertising prepares skilled, knowledgeable, and ethical communication professionals for 21st century careers.

The Public Relations/Advertising major is an interdisciplinary program for students interested in a career in a variety of strategic communications areas including public relations, advertising, social media management, and media relations. Students take coursework on the theory and practice of public relations and advertising as well as acquire essential skills in communication technology and research. The curriculum includes opportunities to learn the creative production of promotional materials, web design, and event planning.

Students also have the opportunity to work in campus media, to join the National Communication Association Student Club, and to join the Social Media Club as well as to participate in the department internship program. A minor in Public Relations/Advertising is also available.

Majors in Public Relations/Advertising may not double major in another Communication Department major unless they take a separate set of 4 upper-division Communication courses (12 credit hours) in the second major.

 

 

 

 

Degree Requirements

Program: BA-PUBR-4

III. Advanced Writing Requirement

The advanced writing requirement of the General Education curriculum is satisfied by successful completion of

COMM-33000

Public Relations Writing

3

I. Core Courses (45)

COMM-19500	Digital Media Writing	3
COMM-11400	Communication Design Principles	3
COMM-38200	Web Design	3
COMM-18000	Visual Storytelling	3
COMM-20600	Social Media and Online Audiences	3
COMM-20800	Strategic Communication	3
	OR
MKTG-40200	Public Relations	3
COMM-26000	Business and Professional Communication	3
COMM-33000	Public Relations Writing	3
COMM-33500	Advertising Copywriting	3
COMM-34900	Organizational Communication	3
COMM-45600	Mass Media Research Methods	3
	OR
MKTG-46500	Marketing Research	3
COMM-46100	Persuasion Theory and Campaigns	3
COMM-48000	Mass Media Ethics	3
COMM-49800	Internship	3
MKTG-20000	Principles of Marketing	3

II. Electives (3)

Choose 1 course from the following or an advisor-approved elective:

COMM-30200	Special Events	3
COMM-30300	Advanced Communication Design Principles	3
COMM-32200	Sports Communication	3
COMM-37600	Digital Advertising	3
COMM-42000	Advanced Digital Writing	3
MKTG-30000	Consumer Behavior	3
MKTG-30500	Introduction to Digital Marketing	3
MKTG-31500	Advertising	3