Public Relations/Advertising / Bachelor of Arts

Public Relations/Advertising / Bachelor of Arts

Total Credit Hours: 128
Major Credit Hours: 48

The Bachelor of Arts degree in Public Relations/Advertising prepares skilled, knowledgeable, and ethical communication professionals for 21st century careers.

The Public Relations/Advertising major is an interdisciplinary program for students interested in a career in a variety of strategic communications areas including public relations, advertising, social media management, and media relations. Students take coursework on the theory and practice of public relations and advertising as well as acquire essential skills in communication technology and research. The curriculum includes opportunities to learn the creative production of promotional materials, web design, and event planning.

Students also have the opportunity to work in campus media, to join the National Communication Association Student Club, and to join the Social Media Club as well as to participate in the department internship program. A minor in Public Relations/Advertising is also available.

Majors in Public Relations/Advertising may not double major in another Communication Department major unless they take a separate set of 4 upper-division Communication courses (12 credit hours) in the second major.

 

 

 

 

Degree Requirements

Program: BA-PUBR-4

III. Advanced Writing Requirement

The advanced writing requirement of the General Education curriculum is satisfied by successful completion of

COMM-33000 Public Relations Writing

3

I. Core Courses (45)

COMM-19500 Digital Media Writing

3

COMM-11400 Communication Design Principles

3

COMM-38200 Web Design

3

COMM-18000 Visual Storytelling

3

COMM-20600 Social Media and Online Audiences

3

COMM-20800 Strategic Communication

3

  OR

 

MKTG-40200 Public Relations

3

COMM-26000 Business and Professional Communication

3

COMM-33000 Public Relations Writing

3

COMM-33500 Advertising Copywriting

3

COMM-34900 Organizational Communication

3

COMM-45600 Mass Media Research Methods

3

  OR

 

MKTG-46500 Marketing Research

3

COMM-46100 Persuasion Theory and Campaigns

3

COMM-48000 Mass Media Ethics

3

COMM-49800 Internship

3

MKTG-20000 Principles of Marketing

3

II. Electives (3)

Choose 1 course from the following or an advisor-approved elective:

COMM-30200 Special Events

3

COMM-30300 Advanced Communication Design Principles

3

COMM-32200 Sports Communication

3

COMM-37600 Digital Advertising

3

COMM-42000 Advanced Digital Writing

3

MKTG-30000 Consumer Behavior

3

MKTG-30500 Introduction to Digital Marketing

3

MKTG-31500 Advertising

3