The Postgraduate Certificate in Management enables you to acquire a better understanding of the intricacies of management, and extend your interpersonal and technical skills. This one trimester (17 weeks) 60 credit (4 course) programme is a good first step into the world of postgraduate study. It is the perfect part-time option if you have a degree and are wishing to up-skill in a specific area of management while continuing to work.

 

BUS8421 Leadership, Management and Social Responsibility – 15 credits

Evaluate and critically analyse the roles of leadership and management in planning and implementing projects, introducing changes in complex organisations, promoting sustainability and dealing with ethical issues.

BUS8404 Consumer Behaviour – 15 credits

Introduction to advanced research in consumer behaviour and audience behaviour as it relates to the receiving and processing of advertising communications, and to provide a foundation for critical thinking for the development of marketing communication strategies.

BUS8416 Strategic Marketing – 15 credits

Formulate strategies and recommendations for a product or service, based on sound analysis of relevant key markets and corresponding environments.

Digital Business Specialisation

BUS8423 Analytics and Data Science for Managers – 15 credits

Examine the role of data analytics and data science for contemporary business and digital strategies, together with the sources and meaning of data for business decision makers.

BUS8424 New Technologies and Digital Business Models – 15 credits

Examine the impact of disruptive technologies such as Artificial Intelligence (AI), Machine Learning, the Internet of Things (IoT), and Blockchain on business strategy expressed by the business model. Introduces you to the use of the new technologies to innovate and transform a company to a new digital business model.

Information Systems Analysis

BUS8402 Business Analysis – 15 credits

Enables you to manage all aspects of business process development.

BUS8409 Information Management – 15 credits

Develop a managerial perspective on the strategic use of information systems (IS) in organisations in order to manage information as a critical resource through planning, developing, implementing and evaluating information.

Innovation and Entrepreneurship Specialisation

BUS8406 Entrepreneurship – 15 credits

Introduces you to key issues in systematically evaluating a business opportunity and setting up a new venture, and to provide you with frameworks for identifying and evaluating risks for making informed decisions.

BUS8422 Innovation Management and Design Thinking – 15 credits

Critically review the strategic role of innovation management in business and evaluate the application of design thinking processes to create value in organisations.

Moving Into Further Postgrad Study

BUS8400 Research Methods in Management – 15 credits

Learn the required skills to undertake academic and applied management research using a variety of quantitative and qualitative research methods and to identify and manage their limitations and associated ethical issues.