Marketing / Bachelor of Science

Marketing / Bachelor of Science

Total Credit Hours: 128

Major Credit Hours: 64

 

Degree Requirements

Program: BS-MKTG-2

I. Core Courses (40)

ECON-20000 Basic Macroeconomics

3

ECON-20100 Basic Microeconomics

3

ACCT-12000 Principles of Accounting 1

3

ACCT-12100 Principles of Accounting 2

3

BSAN-34900 Business Statistics

3

BSAN-35000 Decision Science

3

MKTG-20000 Principles of Marketing

3

BSAD-20000 Principles of Management

3

BSAD-25000 Business Law 1

3

BSAD-30000 Business Communication in the Digital Age

3

  College of Business Seminar

1

FINA-20000 Principles of Finance

3

BSAN-20000 Accounting and Business Information Systems

3

BGEN-39600 Accreditation Assessment Exam

0

Select one of the following:

MATH-17000 Finite Mathematics

3

MATH-20200 Business Calculus

3

II. Traditional Marketing Track (24)

MKTG-30000 Consumer Behavior

3

MKTG-30500 Introduction to Digital Marketing

3

MKTG-31500 Advertising

3

MKTG-37400 Salesmanship

3

MKTG-46500 Marketing Research

3

MKTG-47000 Marketing Strategy

3

Select two electives (6):

MKTG-37600 Digital Marketing Strategy

3

MKTG-38900 Design Thinking

3

MKTG-40200 Public Relations

3

MKTG-46800 International Marketing

3

MKTG-48000 Advanced Sales

3