Digital Marketing / Bachelor of Science

Total Credit Hours: 128

Major Credit Hours: 64

 

Degree Requirements

Program: BS-DGMK-2

I. Core Courses (40)

ECON-20000	Basic Macroeconomics	3
ECON-20100	Basic Microeconomics	3
ACCT-12000	Principles of Accounting 1	3
ACCT-12100	Principles of Accounting 2	3
BSAN-34900	Business Statistics	3
BSAN-35000	Decision Science	3
MKTG-20000	Principles of Marketing	3
BSAD-20000	Principles of Management	3
BSAD-30000	Business Communication in the Digital Age	3
	College of Business Seminar	1
FINA-20000	Principles of Finance	3
BSAN-20000	Accounting and Business Information Systems	3
BSAD-25000	Business Law 1	3
BGEN-39600	Accreditation Assessment Exam	0

Select one of the following:

MATH-17000	Finite Mathematics	3
MATH-20200	Business Calculus	3

II. Major Area Courses (18)

MKTG-30500	Introduction to Digital Marketing	3
MKTG-37600	Digital Marketing Strategy	3
MKTG-40200	Public Relations	3
MKTG-47000	Marketing Strategy	3
COMM-38200	Web Design	3
BSAN-45500	Web Analytics	3

III. Choose two of the following (6)

MKTG-30000	Consumer Behavior	3
MKTG-38900	Design Thinking	3
MKTG-46500	Marketing Research	3
ARTS-23100	Introduction to Graphic Design	3
COMM-23000	Digital Filmmaking	3