Design / Bachelor of Arts

Design / Bachelor of Arts

Total Credit Hours: 128

Major Credit Hours: 69

Grounded in a systematic design process, students utilize critical thinking, technical skills, and formal studio-based foundational skills to solve complex design problems within a creative, collaborative, and interdisciplinary environment. Students engage with real-world challenges that require them to work closely with clients and consumers to create human-centered and socially responsible design solutions. The program prepares students for professional practice through advanced courses that provide students with essential leadership and entrepreneurial skills. Upon graduation, students will be nimble, creative problem solvers who have the confidence to flex with a diverse and evolving profession.

Students will choose one of three program concentrations: Graphic Design, Motion Design, and Interaction Design. These concentrations provide focused development of technical skills and discipline-specific knowledge.

The concentration in Graphic Design aims to provide students with a diverse range of skills that will allow them to be adaptable throughout their career to work with both static and dynamic formats, such as interactive media, print, and environmental design. The coursework exposes students to a range of tools and techniques required to design in these different spaces.

The Motion Design concentration exposes students to the theory and practices of motion-based media and animation in both interactive and passive forms. The skills developed in this concentration will allow students to enter careers in marketing/advertising, 3D visualization, game and simulation development, and film and television. Students will learn the principles of animation as they apply to motion graphics design and character animation used in the production of client-based projects. Additionally, students will explore the development of immersive realities through the creation of virtual and augmented experiences. These advanced courses will challenge students to create compelling encounters using new and emerging technologies.

The Interaction Design concentration will teach students to design meaningful interactive experiences though technology, including smartphones, computers, the web and within the real world. Students will learn a variety of design skills, including ideation, prototyping, user research, and design thinking. Upon graduation, students will be prepared to enter the growing field of Interaction Design or pursue additional education. From tech companies to governments and non-profits, our interconnected world needs designers that can translate human needs into
innovation. The interaction program equips you with the tools and mindsets needed to thrive in this rapidly growing profession. All learned through complex, real-world challenges that ensure that you graduate with a full portfolio and the experience needed to jump-start your career.

Majors in Design must earn a grade of “C-” or better in all concentration courses in the program. Courses in which a major has earned less than a grade of “C-” must be repeated.

 

Degree Requirements

Program: BA-DSGN-4

I. Core Courses (42)

ARTS-10000 Drawing

3

ARTS-11000 Painting

3

ARTS-13000 2-D Design Fundamentals

3

ARTS-13300 3-D Design

3

ARTS-18100 Digital Photography

3

ARTS-23100 Introduction to Graphic Design

3

ARTS-23500 Social Responsibility for Graphic Designers

3

ARTS-25100 Collaborative Design Studio: Jr. Graphic Designer

3

ARTS-33200 Typography

3

ARTS-39400 History of Graphic Design

3

ARTS-39100 Art History 1

3

  OR

 

ARTS-39200 Art History 2

3

ARTS-40100 Senior Project/Seminar

3

ARTS-43100 Graphic Design Entrepreneurship

3

ARTS-47000 Art Internship

3

II. Concentration Courses (27)

A. Graphic Design Concentration

Concentration: GDSN

ARTS-23300 Motion Graphics

3

ARTS-23400 Interaction Design

3

ARTS-33100 Collaborative Design Studio: Graphic Designer

3

ARTS-45100 Collaborative Design Studio: Art Director

3

ARTS-33300 3-D Modeling and Motion Graphics

3

COMM-11400 Communication Design Principles

3

COMM-30300 Advanced Communication Design Principles

3

  OR

 

ARTS-33400 Web Design

3

Elective Courses for Graphic Design

Choose two of the following courses, or an advisor-approved course:

MKTG-20000 Principles of Marketing

3

MKTG-30000 Consumer Behavior

3

MKTG-30500 Introduction to Digital Marketing

3

MKTG-31500 Advertising

3

MKTG-46500 Marketing Research

3

MKTG-37600 Digital Marketing Strategy

3

MKTG-40200 Public Relations

3

COMM-20600 Social Media and Online Audiences

3

COMM-20800 Strategic Communication

3

COMM-37200 Blogging and Opinion Writing

3

PHIL-11000 Introduction to Philosophy

3

PHIL-21500 Ethics

3

B. Motion Design

Concentration: MDSN

ARTS-22000 Concept Development and Storyboarding

3

ARTS-23300 Motion Graphics

3

ARTS-33300 3-D Modeling and Motion Graphics

3

ARTS-36000 Visual and Interactive Storytelling

3

ARTS-37000 Interactive Motion Design

3

ARTS-42000 Experiential Design

3

ARTS-46000 Emerging Technologies in Motion Design

3

Elective Courses for Motion Design

Choose two of the following courses, or an advisor-approved course:

ENGL-25000 Introduction to English Studies

3

ENGL-27000 Introduction to Film Studies

3

ENGL-31100 Introduction to Creative Writing

3

ENGL-43000 Film Analysis

3

COMM-23000 Digital Filmmaking

3

COMM-35300 Field Production

3

COMM-31900 Audio Production

3

THTR-25100 Stage Technology 1

3

THTR-27100 Acting 1

3

THTR-37100 Acting 2

3

MUSC-29900 Introduction to Recording and Computer Music

3

MUSC-30000 Music Production and Recording

3

CPSC-20000 Introduction to Computer Science

3

CPSC-21000 Programming Fundamentals

3

CPSC-24500 Object-Oriented Programming

3

CPSC-41000 Video Game Programming 1

3

PHIL-11000 Introduction to Philosophy

3

PHIL-21500 Ethics

3

C. Interaction Design

Concentration: INDN

ARTS-23400 Interaction Design

3

ARTS-23600 Prototyping for Interactive Design

3

ARTS-27000 Design Research Methods

3

ARTS-30200 Human-Centered Design

3

ARTS-33400 Web Design

3

ARTS-36000 Visual and Interactive Storytelling

3

ARTS-40300 Project Management for Interactive Design

3

Elective Courses for Interaction Design

Choose two of the following courses, or an advisor-approved course:

MKTG-20000 Principles of Marketing

3

MKTG-30000 Consumer Behavior

3

MKTG-46500 Marketing Research

3

MKTG-47000 Marketing Strategy

3

PSYC-10000 General Psychology

3

PSYC-10100 Psychology Lab

1

CPSC-20000 Introduction to Computer Science

3

CPSC-21000 Programming Fundamentals

3

CPSC-24500 Object-Oriented Programming

3

CPSC-41700 Mobile Application Development

3

BSAD-21000 Introduction to International Business

3

BSAD-42000 International Business

3

FINA-44000 International Finance

3

MKTG-46800 International Marketing

3

COMM-38000 Corporate Media Design and Development

3

COMM-41900 Advanced Radio

3

PHIL-11000 Introduction to Philosophy

3

PHIL-21500 Ethics

3

III. Advanced Writing Requirement

The advanced writing requirement of the General Education curriculum is satisfied by successful completion of

ARTS-39100 Art History 1

3