The Bachelor of Agribusiness and Food Marketing at Lincoln University is a three-year full-time bachelor's degree focused on the business side of the global agrifood sector. It combines agribusiness, food systems, economics, marketing, food quality, supply chains and strategic management. Lincoln describes it as the only specialised food marketing degree in the Southern Hemisphere.
Key benefits for international students include:
Study across the complete agrifood value chain, from production and sourcing through processing, distribution and marketing.
Develop knowledge of global agribusiness and food systems.
Build specialist food-marketing and consumer-oriented skills.
Learn about supply chains, logistics, product innovation and food quality.
Gain practical industry experience through 18 weeks of approved practical work.
Develop skills relevant to international food and agribusiness markets.
Potentially add an additional major, subject to programme and course-adviser approval.
Programme Structure and Subjects/Topics
The current programme structure contains compulsory courses and electives. The structure is indicative, and Lincoln recommends working with a course adviser when selecting electives.
Year 1 includes:
Semester 1:
COMM 112 – Financial Information for Business
ECON 113 – Economies and Markets
MGMT 106 – Global Food Systems
One elective
Semester 2:
COMM 111 – Introductory Statistics
FOOD 101 – Food Quality and Consumer Acceptance
MKTG 115 – Principles of Marketing
One BAFM suggested elective.
Year 2 includes:
Semester 1:
FOOD 201 – Processing Food for Consumers
MKTG 210 – Logistics Management
MGMT 223 – The Food Regulatory Environment
One elective
Semester 2:
MGMT 222 – The Agribusiness Environment
Three electives.
Year 3 includes:
Semester 1:
MKTG 301 – Marketing Research
MKTG 323 – Supply Chain Management
FOOD 301 – Food Product Innovation and Quality
One elective
Semester 2:
MGMT 341 – Integrated Agribusiness and Food Marketing Strategy
MGMT 340 – Agribusiness Strategic Management
MKTG 308 – Marketing New Zealand Products and Services
One elective.
Disciplines/Specialisations
The Bachelor of Agribusiness and Food Marketing is a specialised degree rather than a degree with multiple fixed majors on the programme page.
Its main academic areas include:
Agribusiness
Food marketing
Global food systems
Food quality and consumer acceptance
Food processing
Economics
Business and financial information
Marketing
Marketing research
Supply chain management
Logistics
Food regulatory environment
Food product innovation
Agribusiness strategic management
Marketing of New Zealand products and services.
Practical Work
Practical work is a compulsory component of the degree.
Students must complete a total of 18 weeks of approved practical work. At least six consecutive weeks must be completed in each of at least two of the four stages of the agribusiness and food supply chain, with no more than 12 weeks completed at any one stage.
The four broad areas are:
Agri-food production, including livestock, cropping, horticulture, vineyards and aquaculture.
Processing, including dairy processors, meat processors, wineries and food manufacturers.
Distribution, logistics, transport, food distribution centres, cool stores and shipping.
Marketing, including food marketing, retail, supermarkets, food service and marketing agencies.
Programme Highlights
3 years full-time.
360 credits.
24 courses.
Lincoln University Campus.
Specialised focus on agribusiness and food marketing.
Lincoln describes it as the only specialised food marketing degree in the Southern Hemisphere.
Strong focus on the complete agrifood value chain.
18 weeks of compulsory practical work.
Exposure to agricultural production, processing, distribution and marketing.
Training in food product innovation and quality.
Training in supply chain management and logistics.
Training in marketing research and strategy.
Training in agribusiness strategic management.
Potential opportunity to add an additional major.
Career Outcomes
Lincoln identifies career opportunities across a wide range of agrifood businesses. Graduates can be prepared for roles in:
Food marketing
Food communications
Product development and innovation
Logistics and supply chain management
Processed food and beverage marketing
Business development
Dairy-industry business
Meat-industry business
Wine industry business
Horticultural business
Arable-sector business
Customer service
Sales
Sales management.
Important current programme requirements include:
360 credits must be completed.
All compulsory courses must be passed.
No more than 165 credits can be taken at 100 level.
At least 75 credits must be taken at 300 level.
18 weeks of approved practical work must be completed.
Practical work must cover at least two of the four specified supply-chain stages.
At least six consecutive weeks must be completed in each of the two selected stages.
No more than 12 weeks can be counted at any one stage.
International Student Visa Requirements
International students normally need a New Zealand Fee Paying Student Visa unless they already hold another visa that permits the proposed study.
Immigration New Zealand currently states that applicants need, among other things:
An offer of place from an approved education provider.
Sufficient funds to pay tuition fees or an acceptable scholarship.
Sufficient funds for living costs or an acceptable sponsor.
Acceptable insurance.
Compliance with other applicable health, character and genuine-student requirements.
