Summary

Students studying the Bachelor of Communication at Wintec will learn the art of storytelling through content creation, campaign delivery and digital marketing within the communication industry.  

 

With practical assessments, work-integrated learning, real clients, and industry experience consistently applied through each year of study; this degree gives students the tools to build a dynamic network from day one, developing a digital portfolio and strong professional-personal brand to giving them an advantage with future employers. 

 

Students develop strong writing and communication knowledge through both creative media and digital marketing foundations in their core learning. They will also develop expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year. 

 

 In their third year, students choose from two endorsement options to specialise in: 

• Creative media

• Digital marketing

Additionally, we are the only New Zealand tertiary provider to offer students the opportunity to gain the New Zealand Diploma of Journalism concurrently if they choose to enrol in this option. Please note, specific paper options will be advised if this choice is taken.

 

Creative media 

Along with core communication skills, writing, multimedia storytelling, and digital marketing, students will develop specialised skills to be creative media content producers. Students will learn:

• Media production and delivery

• Creative research and development

• Photography

• Video production

Students will generate dynamic, creative media solutions. They will produce a range of engaging content that responds to a brief and meaningfully connects with audiences across a variety of platforms.