This programme is for those with a degree in another subject who want to progress their career into sales and marketing. Students will develop specialist skills in consumer behavioural analysis, domestic and international market theory, and applied marketing  campaigns.

 

This programme includes a work placement and research project.

 

All modules in the Graduate Diploma in Sales and Marketing are compulsory, there are no elective modules. Students will study five modules specific to Sales and Marketing covering subjects such as planning, sales, strategic marketing and international marketing.

 

The final module – BIBM788 Professional Project – includes a work placement and research project, bringing together all that has been learnt in the classroom.This is a great experience, where students get the opportunity to showcase their skills and talents and build networks and business relationships that can lead to job opportunities.

 

To ensure students have the knowledge and skills to prepare them for BIBM788 Professional Project, a transfer of credit (TOC) will not normally be considered for this programme. In exceptional circumstances any TOC’s will be at the discretion of the CBITE Programme Committee and will not exceed 25% of the programme. Any such consideration for TOC’s should be made no later than two weeks before the start of this programme to allow for an individual programme of study to take any TOC’s granted into account.