Whether you have a new product idea for your company or are thinking of starting your own business, you’ll need specialist skills to turn these goals into reality. Innovation is key to any successful tourism business, and this course will help create and grow your ideas from conception to commercial success.

 
This course is tailored specifically for the tourism sector and will enable you to learn to identify opportunities within the industry and create innovative solutions, while developing your entrepreneurial skills and knowledge. 

 

If you already have assets and want to start your own tour company, have a travel app to develop or any other ideas you want to bring to life,  this course will give you skills in product development, branding and marketing and provide you the opportunity to test your products and services in a real business environment.

 

Career opportunities

Graduates can pursue employment and career opportunities in a wide range of organisations and roles in the tourism sector, as well as the hospitality and service industries, and wider trade and enterprise sectors. Graduates may become self-employed or progress to employment in advisory, team leader, supervisory, business development or management roles in a variety of areas including:

• tourism, hotel and event venue facilities management
• tourism ventures and operations
• event and conference planning and management
• travel agencies and tourism information centres
• destination management, and business and trade development
• retail buying, merchandising and management
• brand and value proposition management
• owner/operator ventures
• other hospitality, tourism, service sector, trade and enterprise fields

 

Topics you'll cover

Compulsory topics:

• SMKT7002 Entrepreneurship for the Service Sector
• SMKT7004 Branding and Marketing Strategies for the Tourism Sector
• SMKT7006 Product Innovation and Development for the Tourism Sector

 

Plus, choose one of the following electives:

• BMGT7012 Internship
• BMGT7013 Industry Project