This course is tailored specifically for the hospitality sector and will enable you to learn to identify opportunities within the industry and create innovative solutions, while developing your entrepreneurial skills and knowledge. 

 
Whether you and a friend have created a new line of health drinks, or you want to grow your product offerings for an existing company. You’ll also learn about product development, branding and marketing and have the opportunity to test your products and services in a real business environment.

 

Career opportunities

Graduates can pursue employment and career opportunities in a wide range of organisations and roles in the hospitality sector, as well as the tourism and service industries, and wider trade and enterprise sectors. Graduates may become self-employed or progress to employment in advisory, team leader, supervisory, business development or management roles in a variety of areas including:

• hotel/accommodation management, including sales and marketing, concierge and front desk operations
• food and beverage, restaurants and catering
• tourism, hotel and event venue facilities management
• event and conference planning and management
• destination management, and business and trade development
• retail buying, merchandising and management
• brand and value proposition management
• owner/operator ventures
• other hospitality, tourism, service sector, trade and enterprise fields

 

Topics you'll cover

Compulsory topics:

• SMKT7002 Entrepreneurship for the Service Sector
• SMKT7003 Branding and Marketing Strategies for the Hospitality Sector
• SMKT7005 Product Innovation and Development for the Hospitality Sector

 

Plus, choose one of the following electives:

• BMGT7012 Internship
• BMGT7013 Industry Project