The Bachelor in Marketing & Communications Management is designed for students who aspire to build careers in digital marketing, brand management, advertising, corporate communications, media, and public relations. The programme combines business administration with creative marketing strategies, consumer behaviour, and communication management, preparing graduates to develop innovative campaigns and manage brands in international markets.

Key Reasons to Choose this Programme

• Practice-oriented curriculum with real business projects
• Strong focus on digital marketing and brand communication
• Mandatory international semester abroad
• Optional second semester abroad through the Global Track
• Double Degree opportunity with an Australian partner university
• 20 weeks of compulsory internships
• Workshops, consulting projects, and industry excursions
• Small class sizes with personalized learning
• Access to approximately 190 international partner universities
• AACSB-accredited business school with strong employer connections.

Programme Structure / Subjects

The curriculum combines business fundamentals with modern marketing and communication disciplines.

Business Foundation

• Business Administration
• Economics
• Business English
• Accounting
• Management
• Mathematics

Marketing & Communication Subjects

• Marketing Management
• Consumer Behaviour
• Media Management
• Digital Marketing
• E-Commerce
• Public Relations
• Brand Management
• Corporate Communication
• Live Communication
• Marketing Strategy
• Communication Management

Practical Components

• Company consulting projects
• Workshops
• Business excursions
• International semester abroad
• 20-week compulsory internship
• Bachelor's thesis

Disciplines / Specialisations Offered

Students may specialize through elective modules in areas such as:

• Media Management
• E-Commerce
• Public Relations (PR)
• Live Communication
• Digital Marketing
• Brand Management
• Corporate Communication
• Marketing Strategy
• Consumer Behaviour
• International Marketing.

Programme Highlights

• Bachelor of Arts degree
• AACSB-accredited business school
• Practical curriculum with consulting projects
• 20 weeks of compulsory internships
• Integrated international semester abroad
• Optional Global Track with second international semester
• Double Degree opportunity with an Australian partner university
• Around 190 partner universities worldwide
• Industry-focused teaching by experienced professionals
• Strong emphasis on digital marketing and communication trends. 

Career Outcomes

Graduates are prepared for careers in a wide range of marketing and communication fields, including:

• Marketing Manager
• Digital Marketing Manager
• Brand Manager
• Product Marketing Manager
• Corporate Communications Manager
• Public Relations (PR) Manager
• Social Media Manager
• Content Marketing Specialist
• Media Planner
• Advertising Executive
• Event Marketing Manager
• Market Research Analyst
• Communication Consultant
• Customer Experience Manager
• Marketing Consultant

Visa Requirements

International students from outside the EU/EEA generally require a German National Student Visa.

Typical requirements include:

• Valid passport
• Official ISM admission letter
• Proof of sufficient financial resources (e.g., blocked account)
• Valid health insurance
• Academic certificates and transcripts
• Language proficiency documents
• Completed visa application forms
• Proof of accommodation (if requested)
• Visa application fee

Latest Updates / Special Requirements

• Available in full-time, part-time, dual study, and distance learning formats.
• Two annual intakes: March and September.
• Includes 20 weeks of compulsory internships with international relevance.
• Features one compulsory semester abroad and an optional second semester abroad through the Global Track.
• Students can earn a Double Degree with a partner university in Australia.
• Admission is based on a digital selection process assessing motivation, aptitude, and personal suitability rather than a fixed GPA or NC requirement.
• The curriculum has been updated to emphasize digital marketing, media management, e-commerce, public relations, and brand communication, aligning with current industry trends.