The Bachelor of Business Psychology combines Business Administration (BWL) and Psychology, equipping students with the knowledge to understand human behaviour in business environments. Students learn how psychological principles influence consumer behaviour, employee performance, leadership, organizational development, and strategic decision-making.

The programme is ideal for students interested in careers that combine people management with business strategy, including Human Resources, Consulting, Marketing, Organizational Development, and Market Research.

Key Reasons to Choose this Programme

• Interdisciplinary curriculum combining business and psychology
• Bachelor of Science (B.Sc.) qualification
• Practical learning through consulting projects and workshops
• 20 weeks of compulsory internships
• One compulsory international semester abroad
• Optional second semester abroad through the Global Track
• Double Degree opportunity with an Australian partner university
• Strong focus on intercultural competence and leadership
• Access to around 190 international partner universities
• Small class sizes and close interaction with experienced industry professionals.

Programme Structure / Subjects Offered

The programme integrates management education with applied psychology.

Business Foundation Subjects

• Business Administration
• Economics
• Financial Accounting
• Business Mathematics
• Market Research
• Digital Competencies
• Business Writing

Psychology Subjects

• Introduction to Business Psychology
• Social Psychology
• Personality Psychology
• Market & Media Psychology
• Personnel & Organizational Psychology
• Work & Health Psychology
• Consumer Behaviour
• Leadership
• Organizational Development
• Psychological Research Methods

Practical Learning

• Consulting projects
• Workshops
• Company excursions
• Semester abroad
• 20-week compulsory internship
• Bachelor's thesis
• Foreign language training and soft skills development.

Disciplines / Specialisations Offered

Students gain expertise in areas such as:

• Market & Media Psychology
• Personnel & Organizational Psychology
• Work & Health Psychology
• Human Resource Management
• Organizational Development
• Consumer Behaviour
• Leadership
• Change Management
• Marketing Psychology
• Consulting.

Programme Highlights

• Bachelor of Science (B.Sc.) qualification
• Combines psychology with business management
• AACSB-accredited business school
• 20 weeks of compulsory internships
• Practical consulting projects with companies
• Integrated international semester abroad
• Optional Global Track with second semester abroad
• Double Degree opportunity with an Australian partner university
• Around 190 international partner universities
• Strong focus on leadership, communication, and intercultural competence.

Career Outcomes

Graduates are well prepared for careers in business, consulting, and organizational development, including roles such as:

• Human Resources (HR) Manager
• Recruitment Specialist
• Organizational Development Consultant
• Management Consultant
• Change Management Consultant
• Marketing Manager
• Market Research Analyst
• Consumer Insights Analyst
• Personnel Development Specialist
• Leadership Development Consultant
• Employer Branding Specialist
• Training and Development Manager
• Business Coach
• Customer Experience Manager

Visa Requirements

International students from outside the EU/EEA generally require a German National Student Visa.

Typical requirements include:

• Valid passport
• Official ISM admission letter
• Proof of sufficient financial resources (e.g., blocked account or equivalent)
• Valid health insurance
• Academic certificates and transcripts
• Proof of German (and, where applicable, English) language proficiency
• Completed visa application forms
• Proof of accommodation (if requested)
• Payment of the visa application fee

Latest Updates / Special Requirements

• Available as full-time, part-time, and distance-learning study options.
• Two annual on-campus intakes: March and September.
• Includes 20 weeks of compulsory internships, consulting projects, and company excursions.
• Features one compulsory international semester with the option of a second semester abroad through the Global Track.
• Students may earn a Double Degree with a partner university in Australia.
• Admission is through ISM's digital selection process, evaluating motivation, aptitude, and personal suitability rather than relying on a Numerus Clausus (NC).
• The curriculum has been updated for the 2025/26 academic year, incorporating enhanced digital competencies, business writing, leadership development, intercultural communication, and modern business psychology topics to align with current industry needs.