The Bachelor of Arts in Global Brand & Fashion Management combines business management, marketing, branding, and fashion industry expertise to prepare students for careers in the global fashion, luxury, lifestyle, and consumer goods sectors. The programme develops both creative and commercial skills, enabling graduates to understand fashion trends, consumer behaviour, brand development, retail management, and international marketing.

Students gain practical experience through internships, company consulting projects, workshops, and international study opportunities while learning from experienced professionals in the fashion and luxury industries.

Key Reasons to Choose this Programme

• Bachelor of Arts (B.A.) degree
• Practical, industry-focused curriculum
• One compulsory international semester abroad
• Optional second semester abroad through the Global Track
• Double Degree opportunity with an Australian partner university
• Around 190 international partner universities
• 20 weeks of compulsory internships
• Company consulting projects and industry excursions
• Intensive English language training plus optional French or Spanish
• Strong links with international fashion and luxury brands
• AACSB-accredited business school. 

Programme Structure / Subjects Offered

The curriculum combines business fundamentals with specialist fashion and brand management knowledge.

Business Foundation

• Business Administration
• Economics
• Financial Accounting
• Management Accounting
• Business Mathematics
• Statistics
• Digital Competencies
• Business Writing
• Business Law
• Project Management
• Market Research

Fashion & Brand Management Subjects

• Fashion Management & Brand Development
• Retail Management & Business Models
• Managing Creativity
• Supply Chain Management in the Fashion Industry
• Global Fashion Management
• Global Retail Management
• Luxury Brand Management
• Product Management
• Consumer Behaviour
• Fashion Marketing
• Brand Communication
• Sustainability in Fashion

Practical Components

• Company consulting projects
• Industry workshops
• Business excursions
• International semester abroad
• 20-week compulsory internship
• Bachelor's thesis
• Intensive English training and optional French or Spanish language study. 

Disciplines / Specialisations Offered

Students can specialise through elective modules in areas such as:

• Global Fashion Management
• Global Retail Management
• Luxury Brand Management
• Fashion Marketing
• Brand Development
• Supply Chain Management
• Live Communication
• Digital Marketing
• Market & Media Psychology
• Consumer Goods Management. 

Programme Highlights

• Bachelor of Arts (B.A.) qualification
• Practical learning with real industry projects
• 20 weeks of compulsory internships
• One compulsory international semester abroad
• Optional second semester abroad through the Global Track
• Double Degree opportunity with an Australian partner university
• Around 190 international partner universities
• Intensive foreign language training
• Strong focus on luxury, fashion, branding, and retail management
• Direct industry exposure through workshops, guest speakers, and company collaborations.

Career Outcomes

Graduates are prepared for careers across the global fashion, luxury, and lifestyle industries, including roles such as:

• Brand Manager
• Fashion Manager
• Product Manager
• Retail Manager
• Fashion Buyer
• Merchandising Manager
• Digital Marketing Manager
• E-commerce Manager
• Luxury Brand Consultant
• PR & Communications Manager
• Event Manager
• Trend Analyst
• Fashion Marketing Manager
• Business Development Manager

Visa Requirements

International students from outside the EU/EEA generally require a German National Student Visa.

Typical requirements include:

• Valid passport
• Official ISM admission letter
• Proof of sufficient financial resources (e.g., a blocked account or equivalent)
• Valid health insurance
• Academic certificates and transcripts
• Proof of German language proficiency (and English proficiency where applicable)
• Completed visa application forms
• Proof of accommodation (if requested)
• Visa application fee

Latest Updates / Special Requirements

• The programme has been updated for the 2025/26 academic year, with enhanced content in fashion management, retail management, creativity, luxury brand management, digital competencies, sustainability, and supply chain management.
• Available as full-time on-campus or distance learning.
• Two annual on-campus intakes: March and September; distance-learning students can typically start at any time.
• Includes 20 weeks of compulsory internships, company projects, workshops, and industry excursions.
• Features one compulsory international semester abroad and an optional second semester through the Global Track.
• Offers a Double Degree with a partner university in Australia.
• Admission is based on ISM's digital selection process, assessing motivation, aptitude, and academic suitability rather than a fixed NC requirement.