Why Study International Sports Management at ISM?

The Bachelor of Arts in International Sports Management is designed for students who are passionate about sports and aspire to build careers in the global sports industry. The programme combines a strong foundation in business administration with specialized knowledge in sports marketing, sports economics, event management, sponsorship, and professional sports management.

Students gain practical experience through internships, industry projects, workshops, and international exchange opportunities, preparing them for leadership roles in sports organizations, clubs, federations, agencies, and sports-related businesses.

Key Reasons to Choose this Programme

• Bachelor of Arts (B.A.) qualification
• Strong business management foundation with sports industry specialization
• One compulsory international semester abroad
• Optional second semester abroad through the Global Track
• Double Degree opportunity with a partner university in Australia
• Around 190 international partner universities
• 20 weeks of compulsory internships
• Practical workshops, company projects, and industry excursions
• Intensive English language training with optional French or Spanish
• Industry lecturers from leading sports organizations
• AACSB-accredited business school.

Programme Structure / Subjects Offered

The curriculum combines business administration with specialist sports management education.

Business Foundation

• Business Administration
• Economics
• Statistics
• Mathematical Foundations
• Financial Management
• Business Communication
• Leadership
• Intercultural Competence

Sports Management Subjects

• Sports Marketing
• Sports Economics
• Professional Sports Management
• Sports Product Management
• Sports Event Management
• Marketing of Global Sports Products
• Sports Sponsorship
• International Sports Business
• Sports Organizations and Associations
• eSports Business
• Sports Industry Management

Practical Components

• Company consulting projects
• Industry workshops
• Sports camps and excursions
• Integrated semester abroad
• 20-week compulsory internship
• Bachelor's thesis
• Intensive English language training and optional French or Spanish.

Disciplines / Specialisations Offered

Students can develop expertise in areas including:

• Sports Marketing
• Sports Economics
• Professional Sports Management
• Sports Product Management
• Sports Event Management
• Sports Sponsorship
• Financial Management in Sport
• International Sports Business
• eSports Management
• Sports Consulting.

Programme Highlights

• Bachelor of Arts (B.A.) qualification
• Strong combination of business management and sports industry knowledge
• 20 weeks of compulsory internships
• Practical projects with sports organizations
• Company workshops and excursions
• One compulsory international semester abroad
• Optional Global Track with second semester abroad
• Double Degree opportunity with an Australian partner university
• Around 190 international partner universities
• Industry lecturers from leading sports organizations and agencies
• Strong professional networking opportunities within the sports industry. 

Career Outcomes

Graduates are prepared for careers across the international sports industry, including:

• Sports Marketing Manager
• Sports Event Manager
• Sponsorship Manager
• Club or Federation Manager
• Sports Business Consultant
• Athlete Manager
• Public Relations Manager (Sports)
• Sports Brand Manager
• Sports Product Manager
• eSports Manager
• Sports Tourism Manager
• Sports Agency Consultant
• Business Development Manager (Sports)
• Venue or Stadium Manager

Visa Requirements

International students from outside the EU/EEA generally require a German National Student Visa.

Typical requirements include:

• Valid passport
• Official ISM admission letter
• Proof of sufficient financial resources (e.g., blocked account or equivalent)
• Valid health insurance
• Academic certificates and transcripts
• Proof of German language proficiency (and English proficiency where applicable)
• Completed visa application forms
• Proof of accommodation (if requested)
• Payment of the visa application fee

Latest Updates / Special Requirements

• The curriculum has been updated for the 2025/26 academic year, with enhanced content in sports marketing, professional sports management, eSports business, sports product management, event management, financial management in sport, and intercultural leadership.
• The programme is available as a full-time or dual study option.
• Two annual intakes: March and September.
• Includes 20 weeks of compulsory internships, company projects, sports camps, and industry excursions.
• Features one compulsory international semester abroad and an optional second semester through the Global Track.
• Offers a Double Degree with a partner university in Australia.
• Admission is based on ISM's digital selection process, assessing motivation, aptitude, and academic suitability rather than a fixed NC requirement.