Why Study Applied Communication at Massey?

• Industry-relevant skills in media, PR, digital communication
• Strong focus on employability & real-world projects
• Global perspective with multicultural exposure
• Combines creativity + strategy + technology
• Internship and industry engagement opportunities

 

Programme Structure / Subjects

The course is structured to build core communication knowledge + applied specialization skills.

Year 1 – Foundations

• Introduction to Communication Studies
• Media & Society
• Writing for Media
• Digital Communication Basics

Year 2 – Core Skills

• Public Relations & Strategic Communication
• Digital Marketing & Content Creation
• Media Production
• Communication Research Methods

Year 3 – Applied & Advanced

• Campaign Planning & Execution
• Professional Communication Practice
• Industry Project / Internship
• Advanced Digital Strategy

 

Key Topics Covered

• Public Relations (PR)
• Advertising & Branding
• Social Media Strategy
• Corporate Communication
• Digital Content Creation
• Media Analytics

 

Specialisations / Focus Areas

Within Applied Communication, students may explore:

• Strategic Communication
• Digital Marketing
• Public Relations
• Media & Content Production

 

Career Outcomes

Graduates can work in:

• Public Relations Specialist
• Social Media Manager
• Digital Marketing Executive
• Content Creator / Journalist
• Corporate Communications Manager
• Media Producer

Employers include:

• Media companies
• Marketing agencies
• Corporates
• Government organizations

 

Highlights of the Programme

• Industry-focused curriculum
• Real-world projects & internships
• Strong digital communication focus
• Flexible learning (online + campus)
• Located in New Zealand’s creative capital – Wellington

 

Latest Updates / Special Notes

• Increasing demand for digital communication & social media experts
• Massey emphasizes AI, digital tools & analytics in communication
• Strong push towards work-integrated learning (WIL)

 

Who Should Choose This Course?

This programme is ideal if you:

• Enjoy media, communication & creativity
• Want a career in marketing, PR, or digital media
• Like practical + project-based learning
• Want global exposure in a creative industry