The Master of Arts (M.A.) in Luxury, Fashion & Sales Management is a 100% English-taught programme designed for graduates who aspire to build successful careers in the global luxury, fashion, retail, and consumer goods industries. The programme combines business management with specialist knowledge in luxury brand management, fashion marketing, consumer behaviour, retail strategy, sales management, and digital luxury.

Students benefit from practical learning through consulting projects, workshops, study excursions, company collaborations, a compulsory internship, and an integrated international semester. Industry-experienced lecturers from companies such as Montblanc, Hugo Boss, and Procter & Gamble bring real-world expertise into the classroom.

Key Reasons to Choose this Programme

• 100% English-taught Master's programme
• Master of Arts (M.A.) qualification
• AACSB-accredited business school
• Specialized curriculum in luxury, fashion, and sales management
• One compulsory semester abroad
• Optional Double Degree with an international partner university
• 12-week compulsory internship
• Practical consulting projects, workshops, and company excursions
• Access to approximately 190 partner universities worldwide
• Fast Track option allowing graduation in 3 semesters for eligible students.

Programme Structure / Subjects Offered

The curriculum combines management knowledge with specialist expertise in luxury and fashion.

Core Business Subjects

• International Business Management
• Sales Management
• Strategic Management
• Consumer Behaviour
• Trademark Law
• Brand Management
• Marketing Management

Specialist Fashion & Luxury Subjects

• Luxury Brand Management
• Fashion Marketing
• Digital Luxury
• Development of New Luxury Business Models
• Product Development
• Retail & Store Management
• International Trade
• Purchasing & Procurement
• Luxury Consumer Behaviour
• Fashion Industry Strategy

Practical Components

• Company consulting projects
• Workshops
• Fashion industry excursions
• Integrated semester abroad
• 12-week compulsory internship
• Master's thesis.

Disciplines / Specialisations Offered

Students develop expertise in:

• Luxury Brand Management
• Fashion Management
• Sales Management
• Fashion Marketing
• Retail Management
• Digital Luxury
• Product Development
• Merchandising
• Consumer Behaviour
• Supply Chain Management
• Brand Communication
• International Fashion Business.

Programme Highlights

• 100% English-taught Master's programme
• AACSB-accredited business school
• Specialized focus on luxury, fashion, and sales management
• Fast Track option (3 semesters)
• One compulsory semester abroad
• Optional Double Degree
• 12-week compulsory internship
• Practical consulting projects
• Workshops and study excursions
• Industry-experienced lecturers from companies such as Montblanc, Hugo Boss, and Procter & Gamble
• Access to around 190 international partner universities. 

Career Outcomes

Graduates are prepared for leadership roles across the luxury, fashion, and retail sectors, including:

• Luxury Brand Manager
• Fashion Brand Manager
• Product Manager
• Fashion Marketing Manager
• Sales Manager
• Retail Manager
• Store Manager
• Merchandising Manager
• Buyer / Purchasing Manager
• Trend Scout
• E-commerce Manager
• Digital Marketing Manager
• Supply Chain Manager
• Business Development Manager

Visa Requirements

International students from outside the EU/EEA generally require a German National Student Visa.

Typical requirements include:

• Valid passport
• Official ISM admission letter
• Proof of sufficient financial resources (e.g., blocked account)
• Valid health insurance
• Academic transcripts and degree certificates
• Proof of English language proficiency
• Completed visa application forms
• Proof of accommodation (if required)
• Payment of the visa application fee

Latest Updates / Special Requirements

• The programme is delivered 100% in English at the Munich and Berlin campuses, with a distance-learning option also available.
• Students complete a compulsory semester abroad at one of ISM's 190+ international partner universities, with opportunities to study in global fashion capitals such as Paris, Milan, London, and New York.
• An optional Double Degree with a partner university is available.
• A 12-week compulsory internship, company consulting project, workshops, and study excursions provide extensive practical industry experience.
• Eligible students can complete the programme through the Fast Track (90 ECTS) pathway in 3 semesters.
• The curriculum is regularly updated to reflect developments in luxury branding, fashion marketing, digital luxury, retail strategy, merchandising, supply chain management, consumer behaviour, and sustainable luxury business, preparing graduates for leadership roles in the global luxury and fashion industries.