This programme prepares students with strong business knowledge together with practical management skills required in today's global business environment.

Major advantages include:

• Industry-focused curriculum
• Strong emphasis on leadership and strategic thinking
• Practical business case studies
• Exposure to digital business technologies
• SAP Enterprise Resource Planning experience
• International learning environment
• Internship opportunities
• Development of communication and analytical skills
• Research and innovation projects
• Opportunity to pursue postgraduate business qualifications

Students also graduate with excellent professional competencies in:

• Critical thinking
• Decision making
• Leadership
• Teamwork
• Business communication
• Problem solving
• Business research
• Entrepreneurship
• Digital business applications
• Project management

Programme Structure

Level 1

Students build fundamental business knowledge.

Core subjects include:

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business Communication Skills
• Business Economics
• People Management
• Accounting Skills / Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Level 2

Students move into advanced management concepts.

Modules include:

• Behavioural Science in Organisations
• Innovation Process
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Enterprise Resource Planning (SAP)
• Operations Management
• E-Business Management
• Critical Thinking in Management
• Employee Development
• International Culture and Communications
• Elective module(s)

Level 3

Students focus on strategic management and professional practice.

Typical modules include:

• Strategic Management
• Business Research Project / Dissertation
• Contemporary Management Issues
• Leadership
• Business Consultancy
• Internship / Capstone Project (where applicable)

Disciplines / Specialisations

APU offers Business Management together with several specialist pathways, including:

• Business Management
• Business Management with Business Economics
• Business Management with E-Business
• International Business Management
• Human Resource Management
• Human Resource Management with People Analytics

Career Outcomes

Graduates may pursue careers such as:

• Business Manager
• Operations Executive
• Project Manager
• Marketing Executive
• Sales Manager
• Business Development Executive
• Human Resource Executive
• Customer Relationship Manager
• Business Consultant
• Entrepreneur
• Retail Manager
• Supply Chain Executive
• Administrative Manager
• Business Analyst
• Management Trainee

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU offer letter
• Academic certificates and transcripts
• English language qualification (if required)
• Passport-sized photographs
• Medical examination
• Visa processing documents
• Proof of financial ability
• Health insurance (as required)

Highlights

• Top 2% university globally
• Malaysia's Premier Digital Tech University
• International students from 130+ countries
• Three-year honours degree
• Practical, industry-oriented curriculum
• SAP enterprise software exposure
• Strong emphasis on digital business and innovation
• Internship and industry engagement opportunities
• Multicultural campus in Kuala Lumpur
• Excellent graduate employability
• Pathway to postgraduate studies
• Scholarships available for eligible international students

Latest Updates

• APU continues to strengthen its reputation with 268 national and international awards in 2025 and highlights over 90,000 graduates and alumni worldwide.
• The latest published intakes for this programme include September 2026 and November 2026, with selected business pathways also offering a July intake.
• The university continues to enhance business programmes with digital technologies, enterprise software (SAP), and industry-relevant learning aligned with current employer expectations.